Marketing - On Steve’s Radar

AUTO PILOT

Lee Thomson,
Senior VP, Corporate Sales, Asia Pacific, Salesforce.com

What is the logic behind offering multiple clouds?
Lots of organisations have legacy technologies and they don’t want to make that leap in one transaction. So we have many customers who want to adopt some of the technology on the cloud, retain some of the technology on premise or legacy technology. As long as you can give that customer an integrated solution and once they evolve, and once that legacy technology becomes older & less relevant, they move to new technology and tend to move to the cloud.

What will be your major competitive advantages going forward?
A number of people are now researching on cloud computing. A lot of people would look to internet for advice on CRM or cloud computing. People would talk to Salesforce as it is the market leader. The more powerful thing is that those organisations will talk to our other customers and understand why they shifted to Salesforce. That’s where the real value is.

Virat Bahri

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

IIPM B-School
Arindam Chaudhuri
Rajita Chaudhuri
Planman Consulting

WHY HDFC STD’S BET MIGHT JUST PAY OFF

4Ps B&M cuts across the honchos within HDFC Standard Life, as well as the whiz kids of Leo Burnett, the creators of their campaign, to understand why a simple, staid, standard message may actually get the numbers running along for the financial behemoth

But first, why in heavens didn’t HDFC Standard rub the money into some electrifying campaign with loads of, say, sfx... or comedy perhaps, or better, celebrity branding? Alright, they have some part of the celebrity stuff, but surely, not much of the rest. Take your pick – the latest Indian Premier League’s Sar Utha Ke Khelo, Sar Utha Ke Jiyo ad campaign in association with the Rajasthan Royals; or the Kal Ki Socho, Sar Utha Ke Jiyo campaign, which urges people to look at insurance in a new light and get them to do proper financial planning for themselves and their families; the Chanda Mama campaign, which suavely shows a small child aspiring for an expensive profession and subconsciously assumes her dad not being able to support her; the ‘dependable papa idea’ based around the insight that whatever the child’s need may be, she can depend on her father to provide for her; or the Simplelife Plan ‘Big Car’ ad campaign; the insurer has always promoted messages that are not, for the lack of a better word, shocking.

In fact, one would even accuse them of looking more towards developing the insurance sector in their ads rather than plumping in for their brand. Sanjay Tripathi, Executive VP and Head of Marketing, HDFC Standard Life, tells us, “The need for life insurance – either protection or saving – is universal, and thus, there is a tremendous need to increase awareness about life insurance.”

But that’s not to take anything away from one of their campaigns that clearly has moved a lot of minds. That’s the IPL ad campaign; the communication strategy was to convey the brand philosophy through individual stories of players (Shane Warne, Yusuf Pathan, Swapnil Asondkar, Munaf Patel, and Kamran Khan). The campaign celebrates pride and self-respect of individuals who, while others see adversity and despair, see a challenge and hope and strive and struggle to reach their chosen goal against all odds. Creditably, one has to accept that the campaign seems to have integrated cricket and insurance well.

“The campaign has been received very well. Through that campaign, we blended the common values (to both HDFC Standard Life and Rajasthan Royals) – self respect or living life with head held high with each of the success stories of these players,” says Tripathi. And one strong reason for that could be the fact that all the so-called ‘struggles’ that you see the featured players revealing in that particular ad-series are in fact real issues that the cricketers have experienced in their life. We jump across to Rupesh Kashyap, Creative Director, Leo Burnett (the agency credited with the ad campaign), who lets us on to the huge challenges in making the players open up, “When we started working on this brief, we had not one or two, but almost four challenges. The first challenge was to bring out the personal story and experiences of the players, which they knew better than anybody. The second challenge was to make them feel comfortable as they were going to share their personal stories with the world for the first time. The third was to shoot five individual films within five hours. And the fourth challenge,” Rupesh adds amusingly, “was to make them act!”


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

IIPM Awards - IIPM Leaders: Unfurl their Wings “Convocation 2010 - Ahmedabad"

Ahmedabad, July, 2010: The Indian Institute of Planning & Management (IIPM), one of the leading management institutes in the country paved the way for generation next to excel and be the best leaders of tomorrow. IIPM, Ahmedabad conferred Diploma Certificates to students of batch 2007-2009 on the successful completion of their Post Graduate Programme in Planning & Entrepreneurship and also the Post Graduate Degree in Management from IMI, Europe.

The Convocation saw 55 students being awarded their respective graduating diplomas. It was an opportunity for all to reunite and relive the memorable moments of the most exciting and crucial two years of the students' lives that they had spent at IIPM. To inaugurate the event, IIPM students performed Vandana Dance-a prayer to the Lord.

Dr. J J Irani, Director - Tata Sons graced the occasion as the Chief Guest. Among other Guests of Honour’s were Mr. P. R. Joshi, President Group-HR & CC, Zydus Cadila, Mr. Pankaj Sachdeva, Managing Director, Kalpataru Power Transmissions Limited, Mr. Kaushal Mehta, Founder and Chairman, Motif Inc., Mr. Mukesh Bhandari, Chairman, Electrotherm India Limited, Mr. Hitesh Buddhbatti, DGM & Branch Head, Times Group and Dr. Binod Agrawal, Vice Chancellor, Himigiri Nabh Vishwavidhyalaya.

The Directors’ Gold and Silver medals for outstanding performances both in academic and non-academic activities were also awarded by Dr. J.J. Irani to the brightest stars of IIPM. The Academic Gold and Silver medals were awarded to students who ranked first and second consistently throughout the two years of the program by Prof. A. Sandeep, Dean-IIPM, All India.

Speaking on the occasion, Dr. J.J. Irani, called upon the graduating students to be responsible to the one billion Indians rather than only to the shareholders of the companies they work for. He stressed on the fact that businesses need to cater to overall community and successful businesses are created by taking the communities they are surrounded by with them. Dr. Irani stressed that India should become a 'Happy Nation' rather than an 'Economic Superpower.' This he felt can be achieved by ensuring corporates and their executives follow ethical practices. He demanded that the new generation pay heed to values and ensure that these values are passed on wherever they go.

The diplomas were conferred upon the students of IIPM Ahmedabad by the various Guests of Honor. The alumni then gathered on stage for the cap-throwing ceremony. It was a very proud moment for the parents when all the students joined for the cap throwing ceremony after receiving their testimonials.

The ceremony also saw the Corporate Recruiters’ Award being presented to various organizations for their continuous association with IIPM Ahmedabad. These included Claris Lifesciences Ltd. , Hitachi Home and Life Solutions, ICICI Securities Ltd., Evosys, Zydus Cadila, Mahindra Finance and Times Group.

The ever dynamic and competitive world patiently waits for our wits, talents and abilities to grow sharper. These would grow sharper when we put our mind, thoughts and actions in the right direction and grab the right opportunity at the right time. IIPM has never let this opportunity shun away and has given its students the right platform to explore and boost their abilities keeping pace with this dynamic business world and help them “Dare to think beyond.”

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Shivani Hedge

General Manager – Foods, Maggi

The single greatest achievement during Shivani Hedge’s tenure as General Manager, Foods, Maggi, is that when Maggi completed 25 years of launch in India, Shivani oversaw the launch of the Me and Meri Maggi campaign to commemorate the same. The campaign took off for thousands of consumers to share their Maggi stories on air. Second to this came the launch of the instant noodles in a cup category targeted at the workplace crowd. Then, Shivani has been the torchbearer for marketing of the new Maggi Nutri-Licious Pazzta late last year along with the launch of the two bottom of the pyramid products. Thus, Shivani’s own Maggi story has all the ingredients of a blockbuster.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Nitin Mathur

Director – Marketing, Yahoo! India

The experience which stands out was the It’s Y!ou campaign in 2009, wherein we tried to make our product more open. So it was about opening up for people to think of Yahoo! as an open product, so that becomes more social and more vibrant. The campaign was all about our users, what we mean to them and how we aim to be at the centre of people’s online lives. The campaign celebrated our connection with our users besides core product enhancements. The brand strategy showed its commitment to deliver personally relevant online experiences in line with the new brand strategy of Yahoo!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎