A BENQ BLAST!

If you are a couch potato, then this idiot box should be an interesting gadget for you. BenQ FP241W’s 24-inch has a widescreen design which will allow you to view two independent A4- size windows concurrently. It’s apt for professional use related to finance, healthcare, research & communication centers. Furthermore, the purpose of the entrenched PIP (picture-in-picture) is to playback video from the DVD player as well as the personal computer. So, be ready to pick this intelligent box at Rs.49,999.

For Complete IIPM-Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

BRAND : HP

HEADLINE : Where can I get to the pub?

BASELINE : Invent

AGENCY : McCann Erickson

4Ps TAKE : ‘You name it and you have it’ is the case when you hold HP’s IPAQ HW 6965 in your hand. The focus of this communication is not only to introduce India’s first GPS enabled windows mobile phone, but a gadget with advanced features (built-in GPS receiver with in-the-box navigation, Microsoft office: Word, Excel, Powerpoint, Outlook in-built, et al) that answers all possible questions of a business tourist! Targetting the business professionals (who are also ardent travellers), HP has indeed blessed major Indian cities (Delhi, Mumbai, Bangalore, Chennai and Hyderabad) with this technology. So feel like ‘Alexander’ with HP’s new mobile phone and conquer the sea of business information with an idea of the best dining places and the closest multiplex for a change!

For Complete IIPM-Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

UN’ XENOPHOBIC XENITIS

Looks like the Chinese are extremely bullish on the Indian market. After forays into high and low-end electronics markets there will be a prospective entry in two-wheelers market as well. Chinese manufacturer Guangzhau Motor Company is all set to launch motorbikes with Indian partner Xenitis Group. Global Motors, a separate company was floated by the duo, for the same purpose in November 2005. According to market reports, the company will start selling motorbikes not before January 2007, and would later bring in its ungeared scooters to the market as well.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

THE ‘BIG APPLE’ OF THE WOODS!

Quintessential Americana, that’s what makes New York City such a talismanic destination for all films that choose an American frame to showcase their masterpieces. And a city that boasts of cultural vignettes like Broadway and a skyline like Manhattan, give or take a tower or two, can’t help but be an ideal backdrop for any story, whether epic or comic, reel or real. With landmarks such as the Empire State Building, Brooklyn Bridge and the lady on Ellis Island, setting the stage for blockbusters like The Godfather and Spiderman, no other city would let you have a star free with the location – the spirit of New York City!


For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

OUR SIN, THEIR SIN

WHAT MATTERS IS ECONOMY
So as it was bound to happen, sanctions have been imposed on North Korea and the entire world is simply waiting to see who would be the next to detonate the nuclear bomb. This time even when the sanctions have been imposed by the Security Council, there are many who are not convinced about the efficacy of these sanctions and whether it would serve its purpose (still who would dare to question against the US lest they are reminded about the amount they owe to USA?). Many rightly believe that such sanctions would corner the rogue nations like North Korea to more proliferation, leading to nukes in wrong hands. Sanctions would no doubt cripple the already crumbling North Korean economy, possibly leading them to more desperate acts.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

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