Shayari - Heartbeats spun into magical words

Shairi lies at the very heart of Indian culture. No love letter is complete without a couplet. Neither is a gathering of friends. Poets played a crucial role in the freedom struggle. Who can forget Ram Prashad Bismil’s Sarfaroshi ki tamanna... From Mirza Ghalib to the present-day exponents of the craft, shairi has lived on as a living tradition amidst the people of the land. It springs from the soul of the subcontinent and resonates across the world.

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Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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IIPM News - Kohinoor - A Diamond is forever..

If there is an instance of a jewel shaping the history of a nation, it has to be the Kohinoor. It was dug out 4000 years ago from the Godavari basin. Back then, women used to consider wearing diamonds unlucky. For centuries, it adorned the crowns of the Mughals. When Nadir Shah invaded India and routed the Mughals in 1739, it travelled to Persia. It was later offered to Maharaja Ranjit Singh of Punjab. The British East India Company snatched it from the Sikhs. It was offered to the British ruler, Queen Victoria, in 1849 on the completion of 250 years of the company.

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Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Mango - The king of fruits

History records that Pathans brought the mango to India. Not surprisingly, some of its best varieties come from the Pathani settlement of Malihabad, 20 km from Luckmow. The names are as divine as the fruit. The Husnaro is a half red, half green variety; the Gulab Khas changes its colour on the tree; the Khas-o-Khas is so named because its taste is unmatched. The mangoes of Malihabad (and its lesser known cousin Rahimabad) get their taste from the lower percentage of sand in the soil. Another legend has sprouted some kilometers from Malihabad at Kakori where some 300 years ago a tree is believed to have yielded that king of mangoes: dussheri. And while mango aficionados can reel off 40-50 varieties with ease, Kaleemullah Khan, owner of the Abdullah nursery at Malihabad, has grafted 300 varieties of mangos on a single tree.

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Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Kamasutra - The frank legacyof forbidden talk

India, for sure, is a country of strange contradictions. A 50-minute drive from the Silicon Valley of Bangalore will transport you back to the Stone Age. And it is here that the most globally authoritative handbook of practical advice on sex was crafted in ancient times although many in modern India are still not well read about the bees and the birds.

Now, this reference of Kamasutra is seriously intended to be an example, and not the reference point of this discussion. Vatsayana’s work and the sculptural specimens at Khajuraho and Konark don’t intend to allude that our ancestors were sexually more active than us.

Surely, it does take some doing to reach a 1.15-billion population mark and there is no hint that we are stopping. One has to discount the scientific plausibility of the theories of Divine Origin and Immaculate Conception here, though I am sure some people still try to propagate the same with missionary zeal. Well, after all, it’s a free country and there is freedom of speech. Cutting three sentences back, these ancient examples rather mean that the old society was not in denial of the fact that sex was a part of their normal lives.

Let’s now scan ourselves. We boast of a modern education system; and yet, we don’t have reproductive health as a subject. This looks totally stupid in the light of the WHO warning that by 2030, India may witness an AIDS explosion. The government’s constant denial to legalise and thus regulate the professional sex trade contributes to the AIDS epidemic theory. In ancient India, kingdoms made money by taxing sex workers. That’s some policy contrast. The Indian judicial system has played the maverick when it refuted the government’s ‘moral’ refusal of the rights of the lesbian, gay, bi-sexual and transgender community. This has been a radical departure. For once, we are just not having sex. We are also talking about it.

Codes of morality all around the world have changed. The notions of traditional morality based on religious diktats and sexual abstinence have given way to a new code based on tolerance, peace, individual freedom and respect for human rights. In this light, it’s imperative that our policy makers, political leaders and religious heads take stock of the situation. If India is to shake off its quasi-feudal, semi-capitalistic image, the starting point has to be the mentality of controlling other people’s lives and thoughts. And that will be in line of the legacy of Kamasutra, which should be a well enough read, unless one is an admirer of Marquis de Sade. The pictures are enough descriptive. Honestly, I have not come across a single bloke who has read the text in full. And that is because it is astounding that a book considered to be the mother of all erotic literature can be as unreadable as a statistical hand-book.

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Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Close-Up has dominated the gel segment

CLOSE-UP
Close-Up has dominated the gel segment, but the presence of Colgate still haunts...
Close-Up is positioned in a way in which no other toothpaste is positioned. It has broken all the rules and norms of toothpaste advertising ever since its launch in 1975, and taken the brand a leap forward in Indian market. It was the first brand to introduce gel toothpaste to the consumers and has led the gel segment ever since. Such was the power of the Close-Up bright red colour, its intelligent advertising and belligerent promotions that even market leader Colgate was forced to launch a gel variant. Its marketing initiatives include myriad tie ups with high-profile programmes like Close-Up Antakshari, Harsha KiKhoj and even movies, such as Kyun Ho Gaya Na. The highlight was the speed dating contest last year in association with Zoom Television. “Close-Up is a youthful brand and expresses togetherness so it was a perfect partner for the dating contest,” a Zoom spokesperson told 4PsB&M. Not that the brand did not have its share of catfights. The year 2004 was especially tough, when there was a strong contest between Colgate and Pepsodent, with eventually Close-Up losing market share. The same year saw a consecutive bombing of Oxy fresh and Eucalyptus Blue variants, which led HLL to continue with the mother brand, tingly red and lemon mint flavour and drop all other variants. To prove a point and get back into action Close-Up was then re-launched with a three in one benefit of fresher breath, stronger and whiter teeth. The brand has dropped in our rankings, but will hopefully be able to sustain the attention of the youth, by providing complete oral health care.

Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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