WAKE UP AND DRIVE…

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Mitsubishi also lost out on its product offerings. While competitors were busy launching one brand after another, Mitsubishi continued to rely on its now obsolete seventh generation Lancer. In its second innings, Mitsubishi fell flat as its eighth generation Cedia too was rejected by the car buyers. The updated eighth generation model further perplexed the consumer as to what the product really stood for! A spokesperson of Hindustan Motors (Mitsubishi’s Indian partner) told 4Ps B&M, “Mitsubishi’s international crises such as the one involving DaimlerChrysler stopped R&D for a while. This led to a reduction in new product launches, affecting the Indian operations as well.” Realising its folly, the Japanese major is now going for damage control and is reportedly readying itself to take the Indian automobile mart by storm.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Is Mitsubishi ready for a rejuvenating branding exercise?

When IIPM comes to education, never compromise

In the World Rally Championships (WRC), Mitsubishi is a name to reckon with. Four times champion, Tommi Makinen driven Lancer Evo became such a brand that in the 90s the entire rallying fraternity revolved around it! Identifying this core competence early, Mitsubishi globally marketed itself on its rallying heritage – a driver’s car – that’s what Mitsubishi stands for! Sadly, the Japanese carmaker did not market brand Mitsubishi in a similar manner on the Indian turf. In its first innings, a diffused brand image and inability to convey its brand worth to the consumers led to the company’s downfall in the Indian market. Mitsubishi could never replicate the status symbols enjoyed by Honda and Toyota. The only course left for Mitsubishi was to undertake a branding exercise in line with its rally lineage. But sadly that never happened!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.
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IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!

Rahul Munjal, CEO, Easy Bill

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Cashing in on an innovative consumer friendly revenue model where they avoid charging the customer for bill payment services rendered (instead the creditor bears the entire cost), Rahul has roped in many customers and clients. In fact, his client list is not only limited to telephone service providers or schools, he has even diversified to almost all daily household services providers, among them Mahanagar Gas Ltd.. Now, with the non stop retail revolution engulfing the nation, Rahul is gung-ho on tie-ups with retailers. Being a part of the Rs.6,000 crore Hero Group, massive advertisement campaigns is another strategy in his kitty to take Easy Bill to the next level. With legendary leadership skills in his genes, which helped his grandfather and father metamorphise a family run business into a professionally managed blue chip company, Rahul is certainly not one lacking resources or drive. “I think leadership style changes from situation to situation. I think today’s leader has to be flexible, a good listener and a constant learner, so that you re-develop your ideas.” No wonder, Rahul prefers an open door policy, where anyone can walk in and discuss anything with him. And he’s not all work and no play, instead comfortably juggling time between his personal and office life. “There is no shortcut for success.

If anyone wants to take the easy way, they are setting themselves up for failure. One must learn to work hard & work smart,” points out Rahul. With his faith firmly entrenched in hard work, little surprise that this scion of Hero Group, has managed to make Easy Bill a household name in just four years. Leading with skill and sanguinity, this one’s sure to carve his own niche in India’s burgeoning service industry.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.
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