Friday, October 30, 2009

Meaning of entertainment

Movies with historical lessons flop most of the time…

Prakash Jha, Nagesh Kukunoor and Anurag Kashyap are all, without a slightest doubt, brilliant art film directors. Prakash Jha directed scintillating films like "Damul" and "Hip Hip Hurray", but these little gems failed miserably in the box office. Anil Sharma’s masterpiece "Shradhanjali", also bombed in the box office, is the indicator of pall of gloom for makers of realistic films. Consequently they had to drop their ideals and embraced a switchover, as was the case with Prakash Jha who came with films like "Gangajal" and "Apaharan". Jha laments for this but he is left with no other choice, as economics of the films stands tall at the expense of creativity. Then time less classics like "Ardh Satya" and "Deham" and even recent creation like "Shaurya" flopped and remained unsold in the TV channels. Therefore, like popular mandate and distributors the small screen as well eludes these directors of their craftsmanship which is meant for small segment of audience and thus not commercially viable. On one hand commercially successful films like "Krrish", "Dhoom-2", "Phir Hera Pheri", have their TV rights being sold at a phenomenal price up to Rs 30 crore; on the other hand, there are no takers for Shyam Benegal, Goutam Ghosh, and Kalpana Lajmi.

Most of the TV channels like Zee Cinema, Star Gold, Set Max, B4U Movies et al, show four films a day while only six art films in a month find their place in small screens. Even the duds like "Janani" (which was removed from the theatre after just three days) or "Raja Ki Ayegi Barat" is preferred to parallel cinemas like "Bhumika", "Mrigaya", or "Saraansh" to name a few. So, it is evident that critical acclaim means nothing; it is the economics that matters. Anurag Kashyap made a film called "Paanch", and got appreciation from every body that saw it, but it never saw the light of the day in theatres. Undeterred, he made another realistic film called "Black Friday", which was raved by the people, but was a loser in economics and flopped. The ramification to Anurag was prolonged depression and alcoholism because he made some truly good films! Ultimately he had to make a commercially successful film in the name of "Dev D", with songs like Emotional Atyachar became very popular. In an article published in the Hindu on Sunday, July 08, 2007, Mahesh Bhatt said “Contrary to the assumption that people want good cinema, they don’t. Even if they get it for free, they don’t watch it. Even Doordarshan, where profit is not the main motive, does not want art house cinema. It's a battle for the eyeballs, a battle for bums on the seat. It's pure and simple economics, no art.”

In Hollywood too, a wonderful movie like "Troy" flopped while the movie nicely portrayed smallest truths of history. The effort used behind making movies like "Vantage Point" is praiseworthy but it was one a disappointing films of 2008. Hundreds of movies are made on Gandhi; none of them ever become a blockbuster. This reflects that audiences rarely digest movies with historical importance. Rather movies without history, logic and sense appeal masses more.
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Source :
IIPM Editorial, 2009

Wednesday, October 28, 2009

Life is beautiful

At 81, british zoologist and ethologist, dr. desmond morris thinks that life is worth clinging on to forever. despite the risks that run with the possibility of eternal life for the mortal human race, this author of the seminal bestseller on the human animal, "the naked ape," dicusses with swati hora how scientific inquiry to stop the process of ageing must go on and so would life for all of us...

80 going on 20

What the scientists mean by immortality is this – as we grow older, the cell replacement efficiency declines and this is a built-in obsolescence because evolution relies on the fact that there are new generations coming along so that all the time there is a flexibility in the species implying that with each new generation there are new combinations of genes and new possibilities of developing in different directions. So this lack of efficiency when we get old in terms of cell replacement, that’s what they can help with. So, your cell replacement at 80 will be as good as when you were 20, which means that at 80 you would have a body which is as efficient as when you were 20. It is not really immortality, it is contextual immortality because the person can still be knocked down by a truck, can still catch a disease and die of it, or be bitten by a snake. So, you are not immortal but you would be able to avoid the ageing process. And that would mean that you will be able to stay young physically and mentally as you grow older, and if you don’t have an accident or catch a disease, you should be able to go on living forever. The result of this would be that far more people will live for longer, increasing the population even more than it is at the moment. When that happens, sooner or later we will run out of resources and we will become so crowded that we will suffer from epidemics of various kinds. May be wars will get more frequent because of the crowding but essentially, we will be vulnerable to epidemics. They will be able to sweep through our population more quickly because we will be so crowded. And that will be the hazard we face in a few 100 years. The question is whether they can develop medication to protect us. And in future, that should be possible. So it is possible that we will be able to develop modern medicines to a point where the epidemics would not spread and where we could go on living for a very long time and then, the problem we will face would be of overcrowding and depleting natural resources.

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Source :
IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
Delhi/ NCR B- Schools get better
IIPM fights meltdown
IIPM

Monday, October 26, 2009

Ilayaraja, A.R. Rahman - Southern maestros

I am very proud talking about Ilayaraja and A.R.Rahman. Classical music is not different from cinema music. Even in folk songs, we can perceive elements of classical music. I sang my first song in 1954 in a Telugu movie, Sati Savithri. Now I see many great musicians in the film world. Likewise, Ilayaraja and Rahman are contributing to India through making great music. Ilayaraja is a master of classical and western music. Rahman has climbed many heights at a very young age. The Oscar is a great achievement.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
Delhi/ NCR B- Schools get better
IIPM fights meltdown
IIPM

Thursday, October 22, 2009

Maidan cricket - The nursery of Indian players'

The Maidan. This is the open arena where the Sachin Ramesh Tendulkars of India hone their skills and to make a bigger name for themselves. The sprawling Maidans across India draw aspiring cricketers in droves. Clubs that dot our cities and towns face off on these grounds. Thus, they throw up a bunch of battle-ready cricketers who graduate to playing representative cricket for their schools, colleges and states. At any given time on the weekends, one finds multiple contests taking place on Mumbai's Shivaji Maidan, Delhi's India Gate grounds or Kolkata's Maidan, so much so that a batsman who plays a delicate leg-glance might find his stroke blocked by the makeshift stumps being used for another match on an adjoining pitch. Or sometimes, a ferocious square cut might not go the distance it is intended to simply because the Maidan wall is too close to the batting strip.

These maidans capture the spirit of India in many crucial ways. Unlike parks, which have lush green lawns, these maidans have matted, scraggy grass that struggle to stay alive under a million feet and all the dust and tumult that they raise. Enthusiastic boys, sometimes as young as 10 or 11, run around with such gusto that you might be led to believe that their lives depended on how fast they moved. The rough and ready methods employed in the course of these cricket matches give these boys a certain edge, which in due couse is translated into basic cricketing skills of a reasonable high order. Not everybody from this crowd of cricketers goes on to become a Tendulkar, but without the Maidan and gully cricket, the sport would not have quite attained the status that it enjoys in India. Cricket is a religion in this part of the world because young boys, who might not have access to regular playing facilities, can go over to their open Maidans to put their abilities to the test. This helps as when they graduate to the next level - more organised age-group cricket sponsored by the official establishment - they don't really feel like fish out of water

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, October 21, 2009

Shayari - Heartbeats spun into magical words

Shairi lies at the very heart of Indian culture. No love letter is complete without a couplet. Neither is a gathering of friends. Poets played a crucial role in the freedom struggle. Who can forget Ram Prashad Bismil’s Sarfaroshi ki tamanna... From Mirza Ghalib to the present-day exponents of the craft, shairi has lived on as a living tradition amidst the people of the land. It springs from the soul of the subcontinent and resonates across the world.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
Delhi/ NCR B- Schools get better
IIPM fights meltdown
IIPM

Monday, October 19, 2009

IIPM News - Kohinoor - A Diamond is forever..

If there is an instance of a jewel shaping the history of a nation, it has to be the Kohinoor. It was dug out 4000 years ago from the Godavari basin. Back then, women used to consider wearing diamonds unlucky. For centuries, it adorned the crowns of the Mughals. When Nadir Shah invaded India and routed the Mughals in 1739, it travelled to Persia. It was later offered to Maharaja Ranjit Singh of Punjab. The British East India Company snatched it from the Sikhs. It was offered to the British ruler, Queen Victoria, in 1849 on the completion of 250 years of the company.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, October 14, 2009

Mango - The king of fruits

History records that Pathans brought the mango to India. Not surprisingly, some of its best varieties come from the Pathani settlement of Malihabad, 20 km from Luckmow. The names are as divine as the fruit. The Husnaro is a half red, half green variety; the Gulab Khas changes its colour on the tree; the Khas-o-Khas is so named because its taste is unmatched. The mangoes of Malihabad (and its lesser known cousin Rahimabad) get their taste from the lower percentage of sand in the soil. Another legend has sprouted some kilometers from Malihabad at Kakori where some 300 years ago a tree is believed to have yielded that king of mangoes: dussheri. And while mango aficionados can reel off 40-50 varieties with ease, Kaleemullah Khan, owner of the Abdullah nursery at Malihabad, has grafted 300 varieties of mangos on a single tree.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, October 13, 2009

Kamasutra - The frank legacyof forbidden talk

India, for sure, is a country of strange contradictions. A 50-minute drive from the Silicon Valley of Bangalore will transport you back to the Stone Age. And it is here that the most globally authoritative handbook of practical advice on sex was crafted in ancient times although many in modern India are still not well read about the bees and the birds.

Now, this reference of Kamasutra is seriously intended to be an example, and not the reference point of this discussion. Vatsayana’s work and the sculptural specimens at Khajuraho and Konark don’t intend to allude that our ancestors were sexually more active than us.

Surely, it does take some doing to reach a 1.15-billion population mark and there is no hint that we are stopping. One has to discount the scientific plausibility of the theories of Divine Origin and Immaculate Conception here, though I am sure some people still try to propagate the same with missionary zeal. Well, after all, it’s a free country and there is freedom of speech. Cutting three sentences back, these ancient examples rather mean that the old society was not in denial of the fact that sex was a part of their normal lives.

Let’s now scan ourselves. We boast of a modern education system; and yet, we don’t have reproductive health as a subject. This looks totally stupid in the light of the WHO warning that by 2030, India may witness an AIDS explosion. The government’s constant denial to legalise and thus regulate the professional sex trade contributes to the AIDS epidemic theory. In ancient India, kingdoms made money by taxing sex workers. That’s some policy contrast. The Indian judicial system has played the maverick when it refuted the government’s ‘moral’ refusal of the rights of the lesbian, gay, bi-sexual and transgender community. This has been a radical departure. For once, we are just not having sex. We are also talking about it.

Codes of morality all around the world have changed. The notions of traditional morality based on religious diktats and sexual abstinence have given way to a new code based on tolerance, peace, individual freedom and respect for human rights. In this light, it’s imperative that our policy makers, political leaders and religious heads take stock of the situation. If India is to shake off its quasi-feudal, semi-capitalistic image, the starting point has to be the mentality of controlling other people’s lives and thoughts. And that will be in line of the legacy of Kamasutra, which should be a well enough read, unless one is an admirer of Marquis de Sade. The pictures are enough descriptive. Honestly, I have not come across a single bloke who has read the text in full. And that is because it is astounding that a book considered to be the mother of all erotic literature can be as unreadable as a statistical hand-book.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, October 01, 2009

Close-Up has dominated the gel segment

CLOSE-UP
Close-Up has dominated the gel segment, but the presence of Colgate still haunts...
Close-Up is positioned in a way in which no other toothpaste is positioned. It has broken all the rules and norms of toothpaste advertising ever since its launch in 1975, and taken the brand a leap forward in Indian market. It was the first brand to introduce gel toothpaste to the consumers and has led the gel segment ever since. Such was the power of the Close-Up bright red colour, its intelligent advertising and belligerent promotions that even market leader Colgate was forced to launch a gel variant. Its marketing initiatives include myriad tie ups with high-profile programmes like Close-Up Antakshari, Harsha KiKhoj and even movies, such as Kyun Ho Gaya Na. The highlight was the speed dating contest last year in association with Zoom Television. “Close-Up is a youthful brand and expresses togetherness so it was a perfect partner for the dating contest,” a Zoom spokesperson told 4PsB&M. Not that the brand did not have its share of catfights. The year 2004 was especially tough, when there was a strong contest between Colgate and Pepsodent, with eventually Close-Up losing market share. The same year saw a consecutive bombing of Oxy fresh and Eucalyptus Blue variants, which led HLL to continue with the mother brand, tingly red and lemon mint flavour and drop all other variants. To prove a point and get back into action Close-Up was then re-launched with a three in one benefit of fresher breath, stronger and whiter teeth. The brand has dropped in our rankings, but will hopefully be able to sustain the attention of the youth, by providing complete oral health care.

Source : IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative