Thursday, July 31, 2008

Angling for the profitable fish

A peek at the set of parameters that influence the investment decisions of most PE players

If you are a promoter of a firm, what do you really need to showcase to prove Private Equity (PE), which is currently booming in India? How do you become a Gokuldas Exports or Allcargo, both of which have successfully wooed one of the world’s largest PE players, the US-based Blackstone? The trick, it seems is to convince investors that you offer an almost perfect and appropriate investment opportunity and that, over the years, the valuation of your firm will grow substantially by domestic wealth standards, which may or may not be so based on global standards. However, to achieve this objective, all promoters, who wish to attract private equity, should ask the one basic question: what do private equity firms look for in a start-up or a mid-stage venture?

Deepak Dayal (Vice President, First Tier Capital) avers, “While one cannot pinpoint a single determinant of success, yet the focus for PE firms is on two core areas, the capabilities of the management team, and the prospects for sustaining and defending the company’s revenues and profit formula.” This sounds quite logical; in fact, investors pay a lot of attention on the quality of top management than to any other factor when they decide to invest in any firm. Some experts argue that of the 10 parameters that are taken into account before investing in a firm, eight are directly or indirectly linked to the management team in place.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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Wednesday, July 30, 2008

Blu-ray developer Sony

Reach and Distribution

While on paper Blu-ray developer Sony and HD DVD developer Toshiba may appear the same, there are key differences in this pugilistic battle. Sony smartly leveraged its position in a number of key products and content-distribution outlets. It seeded the market with Blu-ray-ready PS3 machines. The machines sold poorly in their first year, but it doesn’t take a rocket scientist to guess that more people bought PS3s than HD-DVD-ready players.

Sony also controls a major television and movie studio, so it had any easier time getting Blu-ray content out into the marketplace. Toshiba and its partners kept pace for most of 2007, but once Warner Bros. walked away, Toshiba could do little to stop others from doing the same.

Flash and Burn
When Muhammad Ali dismantled an opponent, he didn’t just methodically pound him into the canvas. Instead, he danced, smiled and just plain over acted. Sometimes winning in technology requires a little bit of the flash and dazzle. I think Sony got that. For example, Blu-ray drives arrived in PCs before HD players.

TV and Smart Marketing
Muhammad Ali was good TV. In fact, if you like boxing, there was nothing better (whether he was talking or fighting). Toshiba and Sony both sell TVs, but ask anyone on the street who sells the best TVs and HDTVs and they’ll invariably answer Sony.

Part of Ali’s allure and success involved everything he did outside of the ring. Ali would wage a verbal marketing campaign that made fight enthusiasts and his opponents wonder if the fight had been won by Ali before anyone ever stepped into the ring. For a long time, Sony’s marketing was a bit more rope-a-dope than aggressive sell. Then late last year, Sony rolled out a series of aggressive television ads that elegantly tied together Sony Blu-ray content with the players and, more importantly, Sony HDTVs. Finally, there was a full marketing package, a message that perhaps turned on not only consumers but fence-sitting partners who were tying to satisfy both the HD DVD and Blu-ray camps. Toshiba started running similar ads, but because they came after Sony’s, they had the feel of mimicry.

Never Give Up
Muhammad Ali is the only three-time world heavyweight champion (or at least the only one I recognize). The man never gave up. When he seemed down and out, he would train harder and come back with a new strategic battle plan that would usually flummox his overconfident opponents. I give Sony credit. I counted the company out early on, and I think others did as well. Last summer there were reports that HD DVD had taken the lead in the format war, but those claims proved chimerical. Toshiba, on the other hand, made a critical error in January when it responded to Warner Bros. dropping HD DVD by canceling a major Consumer Electronics Show press conference. Muhammad Ali never would have done that.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, July 29, 2008

Future potential

“AIM of the LSE is the best market to provide growth capital for early to mid stage companies,” feels Chandiok. Rather than assessing a company on the basis of its past performance, AIM values it on future potential. Moreover, the advantages of AIM are that it offers flexibility and has no minimum requirement; secondary issues are very clear and thus fund raising is much easier. “No doubt designed primarily for emerging or smaller companies, AIM is considerably the best, with balanced regulation and not loosely held, what many critics feel. Besides, it’s not cheap,” defends the ‘specialist’ when it comes to AIM listing’. There have been other successful growth markets KOSDAQ (Korea), SASDAQ (Singapore), TXSV (Toronto), GEM (Germany), but no one is close AIM. In 2007, as many as nine India centric companies were listed on AIM, raising a total of $846 million, as per a fact sheet by the London Stock Exchange. Some of these companies include UTV Motion Pictures, Dev Property Development, Evolvence India, Promethean India and Indian Film Company.

But what is that crucial element that GT looks for before associating with companies? “First and the foremost belief in management team; expertise in the sector, what they have done before in the same business or previous business and generally me and my collegeue who come from Grant Thornton UK, all of them have been very impressed with quality of management overall. Second thing that we look for is future potential, so immediate profits don’t matter,” he avers, adding that lastly, there must be a reason good enough, as to why they want to raise international equity. “Of course, we can also educate them about the positives of overseas listing,” he says.

“As a nominated advisor or a nomad (as it is known), GT sits on top of the head of a company and ensures proper functioning, in accordance with the rules and the regulation with various authorities,” says Chandiok with finality, adding that at the end of the day, if you want returns on investment, you need to be really on your toes all the time. Did someone say, making moolah was a cakewalk?

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, July 28, 2008

CREATIVITY RE-VISITED

Monojit Lahiri attempts a hard close up on a fiercely debated issue

Indra Sinha, the brilliant & celebrated British communication maverick of Indian origin (whose AMNESTY campaign re-defined public service advertising like nothing else before or after) once stated that advertising is hardly a new phenomenon. It has existed for centuries. Then, tongue firmly in cheek, let fly a zinger. “Actually, it’s the second oldest profession & arose directly from the needs of the first!”

John Hegarty, another ad guru, offers his take in terms of persona. “As an industry, it occupies only the margins; the bits in between the editorial content; and the space between the programmes. The creativity bit is really guerilla creativity! It comes in, makes a hit & zips out.” However he is quick to point out that “creativity is the very essence of humanity. Civilisation’s great leap is because of human beings creative impulse & drive. It could think, put different thoughts together and come to different conclusions. I am always blown when people come to me & say, oh you’re so creative! Does that make me special weird, different, species… what?”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Saturday, July 26, 2008

Scaling the Wall

China has gained the status of a high-potential consumer-driven market, instead of just a cheap manufacturing hub. And India has more than a 100 companies in line, raring to hunt down the Chinese dragon. By STEVEN PHILIP WARNER


Walk into 2203 Jinmao Tower, No. 88 Century Boulevard, Pudong New Area, Shanghai if you want to witness how Reliance Industries is taking the Chinese world by storm. Or simply look up No. 3140, Jinmao Tower, No. 88 Shi Ji Avenue, Pudon Xinqu, Shanghai if you doubted Satyam Computers’ Chinese foray. And if you thought that these were the only two locations where you could spot some Indian tigers, think again and think afresh. On the 20th Floor of the West Tower Yang Cheng International Commercial Centre in Guangzhou, you stand a good chance of bumping into Malvinder Singh of Ranbaxy; or park your cab outside the Kerry Everbright City in Shanghai and you see hordes of NIITians rushing in to get their QWERTs correct; or simply take a short cut – a direct chopper landing atop IBM Tower, Pacific Century Centre Place in the Chinese capital will perhaps find you being told off by Kris Gopalakrishnan. Truth is that China invading India is a tale too old to narrate. Instead, India Inc. is returning the favour, and in ishtyle!

After nearly half-a-decade of standing witness to Chinese manufacturers dumping their cheap products (tyres, toys, electronic goods, et al) into the Indian sub-continent, it’s now time for corporate India to dig into and partake in the boom in the consumerism graph of China. Many Indian MNCs have already set up shops in China and many more names are on the aspirants’ list. And while you could imagine these moves to be revengeful, the truth is much beyond that. India Inc. not only respects the Chinese system (how can we forget the fast legal clearances that China’s authoritarian regime offers?), but is also salivating at great potential that the Chinese markets offer. Also, there is the huge potential talent pool as Harish Bijoor, Marketing Analyst divulges, “The fact that Indian companies are exploring both manufacturing and marketing options in China is definitely good news for the Indian companies. There is no question of any problem arising even when it comes to marketing exercises they would undergo in China for the Chinese market has a lot to offer to the Indian giants.”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, July 22, 2008

Prudence

When rivals in the banking sector are aggressively wooing numbers, HDFC is moving with characteristic caution. Their prudence may well pay off

The target audience for HDFC Bank is unique as it’s targeting the youth. Besides, since the focus is on the retail market, HDFC’s sturdy brand name helps. The bank has segmented its services according to the customers, where I think it has a competitive advantage over others. Though, the pace of deposits at HDFC have slowed down in the recent past, yet I think it will improve in the future. The bank’s current strategy is thus prudent enough.

Punctuality


Remember how your door-bell rang within 30 minutes, the last time you ordered a pizza? And what about the assurance that the brand gives you? All that has been built through hard-to-erase action, and is always on your mind. Think about it – 30 minutes is all that it takes!. Hungry Kya?

Punctuality is something that has helped us to create a strong brand image for Domino’s and undoubtedly it has also helped us to create a clear-cut distinguisher. Punctuality in delivery has been our USP and our positioning has revolved around it. To maintain such punctuality, whenever we decide to open a new outlet, we first find out whether we can deliver the product within 30 minutes to cutomers in the vicinity. Our team members personally go there and visit each and every corner of that locality by scooter and find out the feasibility of delivering the product in 30 minutes in all circumstances. That’s how we have been sustaining our punctuality! We have 4,400 delivery boys, and in places where there’s heavy traffic, we have introduced delivery by cycles. All this is done to enhance the brand image created by Domino’s and it is helping us to become the fastest growing pizza company in the delivery segment.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
B-schooled in India, Placed Abroad (Print Version)

IIPM in Financial times (Print Version)

IIPM makes business education truly global

The Indian Institute of Planning and Management (IIPM)

IIPM Campus

Friday, July 18, 2008

Plugging

You could see OSO on Shah Rukh’s tees in cricket matches and hockey finals. Call it plugging if you desire, but it worked wonders

This move was definitely very effective. I haven’t seen any film promotion on such a huge scale. It was superb because you just need to make people aware and it helped a lot. But in this, there is nothing which I will call as a cheap publicity because whatever SRK did for promotion helped the film immensely as OSO was on the cards. His plugging efforts helped!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
B-schooled in India, Placed Abroad (Print Version)

IIPM in Financial times (Print Version)

IIPM makes business education truly global

The Indian Institute of Planning and Management (IIPM)

IIPM Campus

Thursday, July 17, 2008

When opposites attract

Mallya and Gopinath are all set to create history in Indian aviation

It took no rocket science to predict a serious churn in the industry, when liquor-turned-aviation baron Vijay Mallya sounded his bugle on the Deccan stake buyout last year. And as Mallya gradually increased his stake to take control of Deccan Aviation (parent to Air Deccan), he indisputably branded himself as the monarch of Indian skies.

Late last year, Air Deccan embraced the flying-bird logo of Mallya’s Kingfisher airlines and the combined entity has gone on to straddle both the high-end and low-cost segments of air travel in the country. Talks of a reverse merger are now doing the rounds for the merged entity, with Mallya as Chairman and Capt. Gopinath as Vice Chairman.

However, as Kingfisher Airlines enters 2008, so do clouds of suspicion and skepticism. The ‘Mars and Venus furor’ by Gopinath that captured headlines till some days before the 26% stake buyout have now truly become symbols of a mega experiment, about which some in the trade are skeptical. The logic is that two carriers from different spectrums have never been a profitable couple. However, if all goes well, the combined entity may well stake a generous claim to a hefty market share in the Indian skies. On the one hand, Air Deccan will fight on the price front (it is already the largest player in the LCC segment) and on the other, Kingfisher Airlines will target the high-end travellers. In addition, if and when the reverse merger with Air Deccan is complete, Kingfisher will also have access to international routes (since Deccan would soon be eligible for flying abroad going by government’s five year waiting-period rule), destroying any advantage that Jet currently has.

“I have succeeded in creating an Airline Group with the largest domestic fleet, network and market share co-leadership in just over 2 years,” says Mallya, hailing it as a move toward consolidation in the industry. With the Indian aviation sector growing at above 20% over the last few years, all are now keenly watching Mallya & Gopinath’s tango, as they offer both low-cost and premium offerings, under a single roof. If they manage to pull off this mega experiment (and we wish them the very best) it would then pave the way for another chapter in the history of aviation...

For Complete
IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
B-schooled in India, Placed Abroad (Print Version)

IIPM in Financial times (Print Version)

IIPM makes business education truly global

The Indian Institute of Planning and Management (IIPM)

IIPM Campus

Monday, July 14, 2008

Look pretty & eat healthy

When two beauty queens and a herbal hero gear up for Indian gastronomic delights

What’s common between Vandhana Luthra, Shahnaz Husain and Amit Burman? Well, apart from being in the health and beauty business, all three of them have developed a hitherto hidden penchant for the restaurant business. While Amit recently announced his tie up with the Spain based Eat Out Group to set up a chain of specialty restaurants, Vandhana and Shahnaz have been at the game for some time now.

Interestingly, for this initiative, Amit Burman has set up a different venture, called Lite Bite Foods, which will invest Rs. 50 crores in the JV. Since analysts said that such a late entry in the restaurant business may not yeild desired results, Amit played safe, instead of taking a gamble with parent company Dabur.

In contrast, instead of setting up a different venture, Vandhana Luthra (entrepreneur/ mentor of VLCC) has set up her restaurant business under the umbrella of VLCC. But to hedge her bets, she’s launched just one restaurant – VLCC Alive. Explains Luthra, “If we get a good response then I will expand across the country. My restaurant will provide only low calorie & healthy food.” The lady is banking on her earnestly generated flank of VLCC’s slim and trim. Beauty entrepreneur, Shahnaz Husain is also planning to unleash a coffee chain. She has been testing the water with a pilot model in Mumbai since 2001. Unfortunately last year, her dream of becoming India’s coffee queen was shattered on patents related issue by Starbucks. Her gameplan is to launch her coffee chain across India in 2008. “I’m confident that the chain will help strengthen our beauty business too,” says Husain.

Unlike Burman, both Vandhana and Shahnaz are betting on their respective beauty businesses to edge forward in this race. But will experience in the health & beauty biz help serve the Indian palate better? That remains to be seen.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)

Friday, July 11, 2008

In ‘search’ of excellence!

Yahoo! shakes up its search engine to blow Google away...

It’s a game of ‘tags’ that has been on ever since ’04, when Yahoo launched its very own algorithmic search engine. But that game, since inception, has always had a winner – Google. Always leading with a market share almost twice that of its closest rival – Yahoo, Google made search synonymous with its trade name that can today be found in the world’s leading dictionaries. But as they say, to play ‘his highness’ forever, one has to constantly weed out smaller men or competition, which Google was seen doing very well. Until the current quarter (on October, 2) when the gap shortened considerably in terms of experience, when using Yahoo’s all new search engine.

The ‘search engine’, a core competency of just a few amidst the vast confines of the World Wide Web, is perhaps the single most important factor that directs traffic in millions on websites hosting them. And the most sought after search engines belong to Google and Yahoo playing rivals, followed by the likes of Ask (formerly Ask Jeeves), Live Search (formerly MSN Search) and Alexa, a subsidiary of Amazon.com.

So while Yahoo having once again reiterated that it’s in no mood to play second fiddle, it’s Google that continues to outsmart all and here’s how. In Yahoo’s makeover with an in-built search assist that suggests various options while one keys in words, there seems a sort of a shift in line that suggests the next level in competition. After Yahoo, follows IAC and Microsoft, who have already revamped their searches earlier, in putting up such an application. Also on the search result page, below the box, there is an added box suggesting alternatives to key terms that the user had used earlier. Though helpful, it falls a shade lighter with the platform that Ask provides. Once used, the screen splits into three – with the search box at the left, results at the centre and images and encyclopaedic references to the right, hence deleting the need for the user to go back. As for Live Search, MSN’s cool new avatar, it matches exactly up to Yahoo’s new form with a difference in presentation, of course.

Another area where Google bamboozles the rest is in terms of properties that it owns and displays in tandem with search results. So when you type ‘BMW films’ on a Google page, along with the usual weblinks you also get to see a YouTube video link of BMW’s short films. Harnessing search and search results, Google further consolidates with its extremely successful contextual advertising platform – AdSense. Here again, it’s Yahoo which plays second fiddle with its own version of the relatively new Panama. So while Google pockets almost 75% of the $8 billion spent by marketers on search advertising, Yahoo gets a paltry 16.3%.

Sceptical, is what most seem when questioning Yahoo’s ambition over Google under today’s circumstances, especially on the search front. “The whole point is we want to get you from ‘to do’ to ‘done.’…. — their (users) intents expressed via a few keywords in a search box,” says Yahoo’s official blog. Sounds great and projects very well of Yahoo’s mission to conquer the top spot. That’s half the job done or is it??
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, July 10, 2008

‘Small’ Indian boyz in the IT-hood!

They may not be Infosys or Wipro yet, but when it comes to delivering on individual levels, they stand out...


Talk about the Indian IT services space and multi-billion dollar revenue churning technological machines like Tata Consultancy Services (turnover of $4.81 billion during FY’07), Wipro ($3.89 billion), Infosys ($3.53 billion), Satyam Computers ($1.65 billion) & HCL Technologies ($1.44 billion) bob up, springing no surprises. And the rationale behind the truth being the sheer scale and stability of these bigwigs, which have showcased India’s IT prowess & have delivered on their respective promises, time and again. So with this much-touted sector reporting a combined turnover of $39.6 billion during FY2007 (a y-o-y growth of 30.7%; Nasscom report) and with forecast for FY’08 of $50 billion, India’s software productivity quotient remains a force to reckon with. However, while classical economics recurrently falters at what we call the ‘fallacy of composition’, we herein wish to make a conscious effort to understand more than what many would believe the Indian IT success story as merely ‘the whole (overall productivity) being a sum of (individual employee productivity) parts’. In other words, while most would assume that it’s the big multi-billion dollar canons where the average employee is the most productive (since the aggregate productivity is also the highest), we wish to interrupt; and in a fashion, most profound!

Yes, when the question of productivity is raised, we do not doubt that the big earners (including the top above mentioned five names) don the hat for being the most productive and deserve maximum credit for being the largest employers which provides employment to more than 7.6 million Indians, directly or indirectly (during FY’07; CII). But the canvas changes as soon as individuality is questioned; for then it’s smaller names like Sonata Software, Tulip IT Services and Prithvi Information Solutions (with total revenues for FY’07 reported in the range of $193.3-$232.5 million) which take the crown with their incredibly high Average Revenue Per Employee (ARPE) ratio. Sample this as a numerical proof – as compared to the top five above listed revenue earners which reported an ARPE in the range of $0.033-$0.053 million, the three ‘small Indian boyz in the IT-hood’ made their employees look like winners, literally! While Sonata Software reported a walloping ARPE of $0.142 million, Tulip IT Services returned a mind-moving $0.140 million and Prithvi Information Solutions filed a terrific $0.112 million – all three setting a spanking ‘individualistic’ benchmark for the bigwigs to attain!


So while numbers prove what many might doubt otherwise, here’s the real secret behind their success on the human capital front. Taking Tulip IT Services as a case in point, the company having started 15 long years back has indeed traversed those extra miles from the past. And what it carried forward in its big leap forward is its employee interests as H. S. Bedi, MD, Tulip Software, asserts, “Proficiency is the key word for the company as each employee is expected to perform. Our success has been the result of our mission statement and the objectives were very clear from the very beginning – interests of our clients and most importantly concern for our employees which would doubly benefit our company! This is the aim which has always motivated our employees.” They are known as ‘Tulipians’ and it’s the profitability factor which keeps them on their toes to achieve that minimum level of performance and display the needed level of profitability desired, all in all keeping that competitive spirit alive. Then there is the general tone of informality attached to the whole environment that makes a difference and also ensures that complex processes do not get in the way of ensuring high-quality delivery of services. To ensure that high productivity standards are maintained, Tulipians generally have monthly targets to meet with weekly checks and daily projections, which keep all employees on their toes. Surely, challenges that arise in the competitive industry help the employees to mature even more and make them stronger to deliver when the time is right, all 1,530 of them!

The storyline reads no different even when we talk about Prithvi Information Solutions wherein, there prevails a youthful and lively work culture. Even here, there is an environment of openness, transparent teamwork (which ensures that the spirit of intra-organisational competition remains alive) and a perfect set-up where Monday morning blues seem nothing but a myth! Sure enough, this proves to be that vital part of the overall corporate machinery which ensures that each of the 1,747 Prithvi employees stand accountable for the overall success of the organisation.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Wednesday, July 09, 2008

Who does Jack call?

When there’s something strange happening in Welch’s neighbourhood, “Who’s he gonna call?”

Ram Charan! An individual consultant. An individual international consultant. Or rather, an individual international strategic marketing consultant. Jack Welch once described Ram Charan to Fortune as a person who has “this rare ability to distill meaningful from meaningless and transfer it to others in a quiet, effective way without destroying confidences!”

And this is Jack, considered the unarguable numero uno CEO in the history of global capitalism, who’s been a self-confessed ‘marketing guru addict’ for almost 37 whopping years! And if you thought even for a ghost of a moment that this trend was restricted to a handful of global CEOs who perhaps could ‘afford’ such marketing gurus for their companies (and marriage counsellors for their divorces), allow us to bring you face to face with the thundering reality: It’s a massively growing movement out there, and not just restricted to corporate America but spreading electrifyingly across all continents!

Singular strategy wizards are rampantly rewiring selling concepts, promotional ideologies, awareness quotients, loyalty parameters, in short, marketing strategies; and we repeat, these are not behemoth consulting firms, but individual whiz geniuses.

DuPont, EDS, Ford, Duke Energy, Verizon, Fedex, American Airlines, P&G, Intel, Unilever, Nike, Audi, Wal-Mart, Sprint, Hewlett-Packard, IBM, and innumerably more Fortune 500 corporations have dug into the resolute and growing knowledge base of these marketing legends, and not just for one year, or two, or three, or even a decade; unbelievably, some of these corporations’ marketing strategies have been guided by these leaders for more than a smashing three decades. 4Ps B&M caught up with Ram Charan and similar global marketing intellectuals to deeply understand and unravel this movement.

Take this for a short take. What’s common between these top ranked gurus: C. K. Prahalad, Michael Porter, Gary Hamel, Guy Kawasaki, Chan Kim, Jim Collins, Philip Kotler, Robert Kaplan, and Stephen Covey? Well, if it wasn’t that obvious, the fact is that all these virtuosos have sparkling university backgrounds, that is, at one point or the other, they’ve taught at world-class institutions. But is that what it takes to be a champion thought leader globally? In reality, not quite.

The renowned Forbes magazine in November 2007 quoted a global survey that ranked the world’s top business thinkers. While the exemplar C. K. Prahalad (professor at University of Michigan) comes in at a spectacular global rank of #1 – and Porter, Hamel, Chan, Collins, Kaplan, Covey, Ram Charan, Vijay Govindarajan and many such professors occupy the glorious list in the top 25 positions – fact is that management practitioners like Bill Gates (rank #2), Alan Greenspan (#3), Tom Peters (#4), Jack Welch (#8), Donald Trump (#20), et al also come thumping into the top 25!

And such global rankings bring with them classy representation retainer fees. When Planman Media caught up with the top of the top marketing strategy gurus, the figures hit us hard. Eat this. If you wished to have just one speech or workshop session with the captain of the marketing battalion, C.K. Prahalad, he’ll charge you a straight up $60,000, apart from other expenses (1st class airfares, five star suites and all that jazz). Our favourite Ram Charan would set you off by a classy $30,000; Guy Kawasaki – $30,000; Jack Trout – $25,000 and so on.

The fundamental premise on which this industry thrives is that perception, rather than consumer, is king. From Porter (who describes ‘competitive strategy’ in one word – ‘positioning’) to Kotler (who is the indisputable father of modern marketing strategy), from Kahneman (the 2002-03 Noble Prize winner for his Prospect Theory – where he proved almost all consumers are irrational) to the world’s warfare gods Al Ries and Jack Trout (who made CEOs understand the war behind occupying consumers’ minds), the power of marketing has been tub-thumped, bragged about and even statistically proven beyond any argument. It is not at all the actual quality or price leadership that matters in a product getting industry leadership, but rather the ‘perceived’ quality and the ‘perceived’ price leadership in the consumers’ minds that strikes the gold kitty.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)


M&A – India 2008 and beyond!

Mergers & acquisitions and private equity momentum in India is possibly at the early phase of what it could be in years to come.

India’s contribution to the global Mergers & Acquisitions (M&As) activity has been on the rise since 2004. We had a share of 1%, amounting to $10 billion in 2005 and the same has risen by leaps and bounds over the past few years. The ratio of inbound to outbound M&A, is also undergoing a change now as more and more Indian corporates set their eyes on setting global businesses.

Just to give you some figures, the total number of M&A deals announced in November 2007 stands at 58 with a total announced value of $0.94 billion as against 51 deals amounting to $0.61 billion in October 2007. The total number of M&A deals during the first 11 months of 2007 stands at a mind-boggling 638, with an announced value of $50.79 billion.

Even Private Equity investments in Indian companies have seen significant activity in the recent past. The total number of Private Equity deals announced during November 2007 stands at 38 deals with an announced value of $2.3 billion, as against 43 deals amounting to $1.81 billion in October 2007. The total number of PE deals during the first 11 months of 2007 stands at phenomenal 374, with an announced value of $15.92 billion. With buoyant capital markets, strong performance by Indian corporates in sectors ranging from metals, infrastructure, auto, telecom, among others and strong possibilities to integrate globally, this momentum is only expected to increase.

We have strong potential with continuing labour cost advantage and with increasing efficiencies and IPR orientation, the case is only expected to strengthen with integrated Indian companies becoming much more competitive in other developed markets.

On the reverse, with increase in domestic consumption and the offshore integration logic standing strong, we would probably see captive efforts on the rise or India footprints, key to any MNC strategy.Supporting some of the above mentioned arguments is also market conditions in the developed countries like the US and the Eurozone and relative investor exposures within emerging markets like Brazil, China and India. India seems well positioned in that context. The world is clearly looking and welcoming India today and it would only be opportune to capture this opportunity to its best.

Thus, the M&A and Private Equity momentum in India is possibly at the early phase of what it could be in years to come. The mid market deal counter is expected to be particularly buoyant on back of strong balance sheets and buoyant markets in India. The year 2008 may however see some challenges, particularly to the larger deals, banking on support from offshore debt, especially Leverage Buyout situations.

The coming years will also experience reflection of integration efforts on the deals that have culminated in the last few years, many of which were maiden efforts for Indian corporates. Thus we will see results of M&A efforts by Indian corporates abroad, and it would be interesting to follow that, for long term sustainability and M&A momentum is bound to be somewhat influenced by such results.

On the whole, the Indian owner and manager, is today certainly thinking beyond India and with the spirit of Indian entrepreneurship and quality of management, which is getting acknowledged by the best corporates globally; we, as an economy, are on a very sound footing in the global M&A parade…

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)




Tuesday, July 08, 2008

Office on the go!

Perhaps, its most classic model till date, Sony Ericsson lately unveiled the dark horse from its P series phones – the P1i. Tailored for office and business, the phone based on the Symbian operating system, 3G capabilities along with BlackBerry Connect also boasts of a hi-speed UMTS & Wireless LAN (WiFi), a QUERTY keypad & a handwriting recognition function as well… Now carry your business in your pocket! Price Rs.24,000.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Monday, July 07, 2008

This fair-skinned general comes with true promises!

DOUGLAS BAILLIE...
CEO & MD, Hindustan Lever
This fair-skinned general comes with true promises!

He became the first expatriate leader (in March 2006) of India’s leading FMCG company – Hindustan Unilever Ltd. (HUL) and a year later (in August 2007), the company recorded a better than expected second quarter net profits! Some call it ‘chance!’ but the fact remains – he replaced an Indian to take control of India’s largest FMCG company! On one hand, HUL’s foods business was being threatened by its rivals (read ITC, Tatas) & on the other HUL needed to strengthen its weakening position in personal care segment. Hence, HUL badly needed a deft leader and Douglas Baillie, with an experience at Unilever’s Africa Business fitted the bill perfectly. He reshuffled HUL’s distribution channel and also improved HUL’s relationships with customers. Explaining his moves, an FMCG analyst at FICCI said, “That’s what HUL required badly to sustain its monopoly in personal care segment & Douglas is a man who has a perfect vision. Also unlike other HUL CEOs, he sets targets considering every details.” Surely, this general can l e a d the HUL army in India too!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)


Friday, July 04, 2008

His agenda was to re-energize McKinsey’s India operations. And boy, has he buttoned it up!

ADIL ZAINULBHAI... MD, McKinsey India
His agenda was to re-energize McKinsey’s India operations. And boy, has he buttoned it up!
He’s a classic case of reverse brain drain. An IITian, he left India for the US years ago, went on to notch an MBA from Harvard Business School and returned in July 2004, after spending 24 long years with McKinsey in the US. So it was homecoming of sorts for Adil Zainulbhai, when he came back to take up his new role as Director, McKinsey India, at the company’s Mumbai office. Zainulbhai seriously believes that these are ‘truly exciting times for India’ and relishes the opportunity of being in India now, as he points out that “The exciting aspect of being in India is the opportunity to partake in the creation and success of companies that are going to become world leaders in few years.” As far as his work is concerned feels proud about the fact that “…he and his company have had the opportunity to contribute to the socio-economic development of India.” On board the Indian CEO High Tech Council, the American India Foundation, et al, this one’s in a league entirely his own!

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IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Thursday, July 03, 2008

Chlormint changed its communication strategy

The prompt reply, Chlormint mein hai Herbasol jo aapki saanson ko de taazgi, aur kya chahiye, aptly showcased the presence of Herbasol in it. The breath-fresh brand continued to dwell heavily on this very premise. With the advent of the year 2002, Chlormint changed its communication strategy. The creators came up with a chest-thumping campaign, Dobaara mat poochna. Speaking to 4Ps B&M, creative mastermind, Prasoon Joshi, Executive Chairman & Regional Creative Director, South & South-East Asia, McCann Erickson stated, “Chlormint is a product primarily used for masking. But in my mind, I always thought that we are limiting our consumption by stating that Chlormint should be consumed if you have a bad breath. So it’s like saying that you have a bad breath which would not be pleasing to the consumer. So we said Dobaara mat poochna, which brought fore the fact that there is no one reason to have a Chlormint and one can have it anytime and at any place.” The commercials aired by the brand centred on this foundation and classics that showcased this theme. Adds Joshi, Dobaara mat poochna popularised the concept of Chlormint.

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Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Minty fresh ideas?

Dobaara mat poochna: Log Chlormint kyun khaate hain?
Edith Wharton, renowned American short story writer and novelist had once famously mentioned, “A classic is a classic not because it confirms to certain structural rules, or fits certain definitions. It’s a classic because of a certain eternal and irrepressible freshness.” The statement gains mileage as one browses through advertisements that have created an everlasting memory in our minds. Much like the freshness that it provides to your mouth, Chlormint has brought forth a fresher approach to highlight its offerings to its myriad patrons. FMCG giant Perfetti Van Melle launched this mint candy brand in 1997 in India with a colossal communiquĂ© strategy. Stefano Pelle, Chairman, Perfetti Van Melle points out, “The success that we witness in South-Asian market is mainly driven through ‘innovation’. It is, in fact, one of the core values of Perfetti and I must say that in India and Bangladesh, we are getting stronger and stronger. Innovation has been used throughout and this has definitely paid back. Our employees now have really got used to thinking in a different way and that has given us the opportunity to come up with new ideas and new and exciting challenges.” Log Chlormint kyun khaate hain? is the innocuous query posed in general to the entire world and the results are earth-shattering, mildly speaking that is... That’s the concept behind the entire Chlormint series from McCann-Erickson.

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IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Tuesday, July 01, 2008

The deeper, the merrier...

For pleasure or for adventure, submarines entice the super rich
The Forbes billonaire list reveals 946 of them across the globe, and many more wannabes. And if Maslow had his way, they would all be brimming with self-actualisation. But then, that’s not how the cookie crumbles; even these ultra rich of society are far from giving up their impassioned lust for expensive toys to flaunt their riches & also enjoy the finer moments of life. As sports cars & private jets become passè, vast blue ocean seems to be the next spending frontier for these eccentric billionaires. Well, if you think it’s all about high speed boats & mega yachts, you surely belong to an era bygone. Slowly but surely, it’s a private submarine that’s catching the fancy of these high fliers. “We have been building luxury private submarines for last 14 years. However, a steady growth in demand for these can be seen currently and we expect that to continue,” Bruce Jones, President, U.S. Submarines Inc., a luxury submarine manufacturer and consulting firm exclusively tells 4Ps B&M. He, however, declines to reveal how many have actually been purchased and by whom. Not many are willing to admit they own such profligacies. According to an industry estimate, there are around 100 such luxury submarines exploring the ocean floor. Understandably, few carry the name tags of their owners.

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IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Are there any movie tie-ups on the anvil?

We don’t keep on looking for movies. But many times when the story line relates to emotions & greetings, then the producer approach us and then we evaluate the film. The last movie we tied-up with was Waqt, where Amitabh Bachchan owned a toy factory. For the shooting all the toys in the movie were sourced from us. Big B was also shown as the owner of Archies Gallery and it worked out wonderfully

Your ‘Archies says you care’ campaign was a success. Any new campaigns planned?
Advertising has been an integral part of our business right from the beginning. We’ve stuck to a couple of lines, which communicates what Archies stands for. It’s the most special way to say you care & create an impression on people’s mind to help them relate to Archies.


Are there any movie tie-ups on the anvil?
We don’t keep on looking for movies. But many times when the story line relates to emotions & greetings, then the producer approach us and then we evaluate the film. The last movie we tied-up with was Waqt, where Amitabh Bachchan owned a toy factory. For the shooting all the toys in the movie were sourced from us. Big B was also shown as the owner of Archies Gallery and it worked out wonderfully well for us. We are open to these ideas as long as it doesn’t hurt our pocket, like in the case of Baghban they had shown the protagonist in Archies Music CafĂ©. All this helps to generate a lot of goodwill and a lot of exposure too.

What are your current revenues & market share and target youwant to achieve by 2010?
In the organised sector there is no other player right now, while in the unorganised sector there are players in the regional areas and most of them are seasonal players. Since there is no competition in the malls, so how do we calculate the market share. However, if you go to the multi-brand stores, our market share is 50-60%. In some areas we are 40-50%, and in case of franchisee, its 100% and in our own stores it’s again 100%. In India we have around 400 franchisees and about 87 company owned stores. In multi-brand retail, there are about 5000-6000 small stores and most of them have around 50-60% of share. The only thing that I can say is if we have closed our last year at Rs.105 crore. We expect to double our turnover by 2010.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Archies plays cupid!

After gifts & greetings, Archies is moving a step ahead with jewellery & accessories...

This company shares its name with the famous comic character ‘Archies’ and it boasts of having found its Veronica in the form of a Stupid Cupid. Now that is equally stylish! Archies Gallery has been synonymous to greetings & emotions, since 1979, but with the entry of new players like Spencer, Expressions, et al, it started losing its sheen. To ramp up its act Archies Gallery has launched a new store under the brand name Stupid Cupid. In an exclusive interview with 4Ps B&M, Pramod Arora, Executive Director, Archies Limited, talks candidly about the leadership of Archies in the greeting & gift industry and its future expansion plans. Excerpts from the interview:

How do you rate the potential of the gifts market in India?
There is no organised player in the gifting segment. Our gifting segment is a little different as sentimental gifts are also available besides utility gifts. Other stores also offer gifts but as a onestop shop for different kind of gifts, I don’t think there is anybody in the organized retail sector except us. The recall value of Archies Gallery is phenomenal, thanks to our greeting cards business that started about years ago. The brand became synonymous to greetings, emotions and that has carried us through.

What is your strategy behind opening Stupid Cupid?
We sell fashion jewellery & accessories in our Archies Gallery stores, but had given them very less space. Since there was a huge demand for it, we started looking for ways to expand it, so decided to open a store, which caters to that particular market and give it larger share of space. That’s how we thought of opening Stupid Cupid, keeping in mind the youngsters.

Your ‘Archies says you care’ campaign was a success. Any new campaigns planned?
Advertising has been an integral part of our business right from the beginning. We’ve stuck to a couple of lines, which communicates what Archies stands for. It’s the most special way to say you care & create an impression on people’s mind to help them relate to Archies.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)