Tuesday, February 26, 2008

Battle in the spirit of the festival

Metaphorically, came alive the demonic battle in the spirit of the festival when the Indian community fought a case against the New Jersey Township Council. Still, the celebrations continued amidst the Dot Buster gang looking to terrorise the Indian community in NJ. Several restrictions were settled upon in 1997, when Indians won the case and the judge supported the constitutional rights of Navratri in the historical landmark ruling. This day surely would have been celebrated as Vijaydashmi by the expatriates to the melody of Chitra Divakaruni’s poem true to Garba’s adaptation in the western arena, the excerpts of which go something like this:

“Th e drummers have begun,
and the old women singing of Krishna
and the milkmaids,
Th eir high keening is an electric net
pulling us in, girls
who have never seen the old land.
Th is October night
we have shed our jeans
for long red skirts, pulled back
permed hair in plaits…
Our hips
move like water to the drums.
Th in as Hibiscus petals, our skirts
swirl up as we swing and turn.”

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Monday, February 25, 2008

Blanket ban on crackers

With due respect to fellow Indians, and all those who cannot let Diwali pass without a generous helping of fire crackers, its not a blanket ban on crackers that I am proposing and therefore your soaring spirits, rather a disconcerting trend that has seen people competing with their neighbours in a display of social and economic might, when a constant urge to splurge on the biggest and the loudest of crackers takes over from the joie de vivre of the festival. The Supreme Court ban on firecrackers past 10 PM notwithstanding, bursting of crackers precedes days before and continues for days after Diwali, giving sleepless nights to not just people but animals and birds alike. Needless to say, it’s not common to spot the common sparrow (at least not in the cities) anymore…. The other flip side about crackers is the trend of child labour rampant at cracker producing units. Instances of deaths due to accidents (mainly due to fire) at cracker making units are commonplace and many young lives are lost to serve this largely urban fad of bursting crackers. In spite of efforts by NGOs and various other child welfare organisations, the ground reality is that children are still at work at many of these factories that fl out norms and procedures but more importantly deny these children the fundamental right to education. Hello, anybody just listening or would do something?

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Friday, February 22, 2008

Small-cap companies

Quoted Amit Saxena, CEO, Planman Financial to us, “The reason is because FIIs have heavily invested in the large-cap stocks. Add to this the fact the major indices move only because of FIIs selling or buying. When it came to mid-cap and small-cap companies, the universe has been very wide. Different funds have different positions and weightages; thus stabilising out the fall or rise.” Truly, when it comes to large caps, most of the FII funds have more or less the same set of stocks. As a result, when frontline counters begin to fall, many fund schemes get affected together.Giving the other viewpoint, Anil Mascarenhas, Editor, India Infoline, revealed to us, “The advantage with sticking to a large-cap stock in bearish phases is when conditions improve; money will first get into the large stocks.” Saxena of Planman Financial rebuff ed, “And when conditions worsen, money will first get out of largestocks.” Rightly said, in times of correction, those surely are the large-cap stocks that feel the brunt, more due to the profile of investors being the same (FIIs) rather than simply due to the market capitalization of such stocks being large.

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Friday, February 15, 2008

Dashing dress material

With new products, massive penetration and great marketing strategies, dress material & cloth companies are beefi ng up their act to beckon the Indian consumer. End result: the uninitiated consumer will be deluged by an advertising blitzkrieg. States D. K. Nair, Secretary General, CITI, “Whether it’s Onam or Diwali, during this time consumer buying habits are dominated by the traditional way. So this time of the year is truly business time for dress material players.” No surprise there, as south India records sales of Rs.1 billion for dress material that includes dhotis, sarees and formal suiting material. Diving into the deep marketing ocean with a galactic attack on its competitors, Grasim Industries has armoured itself with an investment of Rs.40 million. “During the festival time, people in towns & rural areas purchase the maximum and these are the perfect markets for dress material,” reasons Abhijit Ganguly, Brand Director, Grasim Industries.

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Friday, February 08, 2008

Grab them all...

So get set to grab them all… the festive offers have already begun rolling, replete with special schemes, discounts, package deals, events, direct consumer interactions and dealer felicitations; and many of them such that you will have a tough time refusing the lure of that second refrigerator or television set. But before we plunge into the nitty gritty, let’s take a brief look at how consumer durable biggies actually fared during the previous festive season. American major Whirlpool saw it not just as a sales opportunity but a strategic lever to be part of the consumers’ life. “That is the reason that we have outperformed the market and especially so in festive seasons. We have grown by roughly 30% during various festive seasons in previous years in all our categories” boasts Sukhpreet Singh, GM, Brand Marketing, Whirlpool India. “During the previous festive season Electrolux clocked a total business Rs.1.3 billion with a volume of 120,000 appliances,” adds Madhav Nene, GM-Marketing, Videocon Industries (Electrolux Division).

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, February 06, 2008

Sweet sugary delight for all

At Perfetti Van Melle (India), the sweeter times is all about caring for your employees...
Got a sweet tooth? Then chocolatiers and candy makers have the right kind of fix for you. Delighting generations with sweet little treats, confectionery market in India is basking in its new found glory. Riding piggy-back on stupendous growth showed by FMCG sector, Indian confectionery makers too are merry-making. With FICCI FMCG Survey predicting a 6% growth for FMCG sector and ORG MARG pegging confectionery market at Rs.16 billion, growing at 9% per annum, the segment is fast becoming the eye candy for both domestic & multi-national companies. Perfetti Van Melle entered Indian shores in 1994. After treating the young & old with its sweet goodies, Perfetti Van Melle India (PVMI) now rightly finds itself at an enviable leadership spot as far as Indian confectionery mart is concerned, with more than 30% of the value share of the market. The road to the top was not very easy for PVMI, with competitors like Cadbury, ITC & Nestle always on the look out to grab a bigger pie of the market.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, February 05, 2008

Automobile Brands of India

Awards were also given away for the ‘Top 30 Automobile Brands of India’ on the occasion, published in another special issue of the magazine. e glittering awards ceremony, held at Hotel Intercontinental Eros in New Delhi saw the presence of the who’s who of corporate India, each looking to pick up their respective award. These awards have already become a much-coveted and popular yardstick to measure any brand’s accomplishments in the Indian milieu. Among those present on the occasion were… Ranjivjit Singh, CMO, Microsoft India Corporation; Lakshmikant Gupta, CMO, LG EIL; Kaushik Roy, President- Brand Strategy & Mktg. Communications, Reliance Industries; Alok Bhardwarj, VP Canon India; Smeeta Chakrabarti, Head of Operations, NDTV Group; R.Chandraseker, VP-Brand & Media, Airtel; P.Sam, Head-Sales & Marketing; Yamaha Motor India Pvt; Mayank Pareek, CGM-Marketing, Maruti Udyog; Kaushik Roy, President, Brand Strategy, Reliance Industries; Tatsuya Tsuchida, MD, Daikin India; Shoaib M. Farooqi, COO–Madura Garments; Srivals Kumar, VP, Star India Private Limited, Gullu Sen-Chief Creative Officer & Vice-Chairman, Dentsu Marcom, amid a slew of other management and marketing honchos.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative