Thursday, January 13, 2011

Marketing - On Steve’s Radar

AUTO PILOT

Lee Thomson,
Senior VP, Corporate Sales, Asia Pacific, Salesforce.com

What is the logic behind offering multiple clouds?
Lots of organisations have legacy technologies and they don’t want to make that leap in one transaction. So we have many customers who want to adopt some of the technology on the cloud, retain some of the technology on premise or legacy technology. As long as you can give that customer an integrated solution and once they evolve, and once that legacy technology becomes older & less relevant, they move to new technology and tend to move to the cloud.

What will be your major competitive advantages going forward?
A number of people are now researching on cloud computing. A lot of people would look to internet for advice on CRM or cloud computing. People would talk to Salesforce as it is the market leader. The more powerful thing is that those organisations will talk to our other customers and understand why they shifted to Salesforce. That’s where the real value is.

Virat Bahri
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