HONDA – FIRING ALL CYLINDERS...

Set to grab more of the Indian auto mart, it’s all cylinders fi ring at Honda Motors. The company’s new fully owned Indian subsidiary – Honda Motor India has Commenced operations formally and will deal with logistics for all Honda holdings in the country. Set up at Rs.150 million, it is believed that the new company will also take Hero Honda in its purlieu apart from including the present portfolio (Honda Siel cars, Honda Motorcycles and Honda Siel power products). With so much happening at Honda, it seems that the Japanese car major is quite upbeat about the country. Its product range is already burgeoning and had a new addition recently with the launch of the new CR-V.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

WHO’S THE FAIREST OF THEM ALL?

It’s sale time at Trinity Mirror! After a four month review by investment bank NM Rothschild, the board of the Trinity Group will meet on December 13 to ponder over the findings of the review. The Trinity Mirror group is one of the largest publisher of newspapers in the UK and the owner of over 500 brands. As of the now the group has an option to either sell off its national brands (The Daily Mirror, The People and The Sunday Mirror) or its regional newspapers group. Though the group has been receiving several offers for its newspaper brands (especially The Daily Mirror), there are also chances that the group might resort to restructuring rather than selling. The final decision is expected to be announced on December 14.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

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A. V. BIRLA NEEDS NO INTRODUCTION...

...& NEITHER DOES THE MERCURIAL KUMARAMANGALAM
On the outset of nineties, the Birla empire was struck by two storms at once – one was the competitive scenario post liberalization and the other was the death of the legendary A.V. Birla at an early age of 52, in 1995. The group now depended on the young shoulders of Kumaramangalam Birla. Many worried whether he could be as dynamic as his father.

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Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

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A BENQ BLAST!

If you are a couch potato, then this idiot box should be an interesting gadget for you. BenQ FP241W’s 24-inch has a widescreen design which will allow you to view two independent A4- size windows concurrently. It’s apt for professional use related to finance, healthcare, research & communication centers. Furthermore, the purpose of the entrenched PIP (picture-in-picture) is to playback video from the DVD player as well as the personal computer. So, be ready to pick this intelligent box at Rs.49,999.

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Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

BRAND : HP

HEADLINE : Where can I get to the pub?

BASELINE : Invent

AGENCY : McCann Erickson

4Ps TAKE : ‘You name it and you have it’ is the case when you hold HP’s IPAQ HW 6965 in your hand. The focus of this communication is not only to introduce India’s first GPS enabled windows mobile phone, but a gadget with advanced features (built-in GPS receiver with in-the-box navigation, Microsoft office: Word, Excel, Powerpoint, Outlook in-built, et al) that answers all possible questions of a business tourist! Targetting the business professionals (who are also ardent travellers), HP has indeed blessed major Indian cities (Delhi, Mumbai, Bangalore, Chennai and Hyderabad) with this technology. So feel like ‘Alexander’ with HP’s new mobile phone and conquer the sea of business information with an idea of the best dining places and the closest multiplex for a change!

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Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

UN’ XENOPHOBIC XENITIS

Looks like the Chinese are extremely bullish on the Indian market. After forays into high and low-end electronics markets there will be a prospective entry in two-wheelers market as well. Chinese manufacturer Guangzhau Motor Company is all set to launch motorbikes with Indian partner Xenitis Group. Global Motors, a separate company was floated by the duo, for the same purpose in November 2005. According to market reports, the company will start selling motorbikes not before January 2007, and would later bring in its ungeared scooters to the market as well.

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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006