BRAND : HP

HEADLINE : Where can I get to the pub?

BASELINE : Invent

AGENCY : McCann Erickson

4Ps TAKE : ‘You name it and you have it’ is the case when you hold HP’s IPAQ HW 6965 in your hand. The focus of this communication is not only to introduce India’s first GPS enabled windows mobile phone, but a gadget with advanced features (built-in GPS receiver with in-the-box navigation, Microsoft office: Word, Excel, Powerpoint, Outlook in-built, et al) that answers all possible questions of a business tourist! Targetting the business professionals (who are also ardent travellers), HP has indeed blessed major Indian cities (Delhi, Mumbai, Bangalore, Chennai and Hyderabad) with this technology. So feel like ‘Alexander’ with HP’s new mobile phone and conquer the sea of business information with an idea of the best dining places and the closest multiplex for a change!

For Complete IIPM-Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006