Airtel to CII, big deal!

Sunil Mittal, the head at India’s largest private telecom provider (Bharti Group) has been elected president of Confederation of Indian Industry (CII) for 2007-08. He has formally succeeded R. Seshasayee, Chief Executive, Ashok Leyland. More to add to the announcement spree - K.V. Kamath, Managing Director, ICICI Bank, would take in responsibilities as the new Vice President. Being proud of Mittal’s success, a CII statement revealed, “His business acumen and leadership have been recognised through the numerous instances. He has been hailed as the businessman and entrepreneur of the year by leading global institutions and publications.” Views about Kamath were vivid too – the strategic initiatives instituted by him have helped ICICI increase its business potential.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

BAPS Shri Swaminarayan Mandir, London

Imagine a complex that uses heat generated by a gathering of people to generate 20 KW of energy, uses energy-efficient lighting when natural light falls short and products that are made by CFC-free manufacturing methods. This wonderful product of human imagination, reminiscent more of a science park than anything else, is the BAPS Shri Swaminarayan Mandir in London, which planted 2,300 English Oak saplings in Devon to compensate for the 226 trees used in its construction! Advises Mr. Yogesh Patel, Head, Media Relations, of the temple, “Start with something, however small it may be, and then build on it. One constantly reads of India being a leading economy in the years to come and this is an opportunity for them to take a lead.” They even involved children during the construction, who collected over 5.5 million cans and 22 tonnes of aluminium foil for re-cycling!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Marble’s not a marvel!!!

“India’s life expectancy rate is around 65 years, but in the mining areas of Rajasthan, it’s only 45 years”, says Meenakshi Paliwal, Programme Manager, Child Development Programme. The reason? Well, it’s because dangerous diseases like TB & Silicoses rule the mining areas. More than the 70% of local population is affected with one of these lethal diseases. The environmental impact of the flourishing marble industry is just not restricted to the diseases, it’s well beyond that.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Sheryl’s global warning tour

For her Stop Global Warming College Tour, Sheryl Crow has packed up her guitar and hopped aboard a bio-diesel bus, and intends to spread the word by driving into 11 college campuses. Back home, she even ‘practices what she preaches’ and does everything by the book, right from having solar panels fitted in her house, to doing her laundry in cold water, driving a hybrid, turning off the lights when not in use, to even joking about using one square of toilet paper and having a bath only once a week! Now that’s what we call a Wildflower!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Automatic Bike – over Rs 100, 000

If you are really all that environment friendly, and driving hybrid cars is not for you then there is no mode of transport better than a bicycle, and no better brand than a Mercedes. The Automatic Bike is equipped with a Cyber-Nexus gear shift system, lights that are controlled by light-sensitive sensors, current bike speed information display and other similar gadgets. There is even a manual option, and you can also opt for the mountain and fitness bikes available in the range. There, you have no excuse for not saving the planet now!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

VICKS

The umbrella branding strategy for its products has helped it to create that unique trust for all its individual brands. The exclusive shapes it uses for its inhaler, cough drops and caplet provides the differentiating factor for its products. The company also carefully chooses attractive packaging as a branding strategy for its products. According to a P&G spokesperson, “Ever since its launch in India in 1952, Vicks was strategically positioned as a child cold rub, and all communication to consumers, employees, trade etc. has always centred round the mother child loving relationship.” The brand surely reigns supreme on the trust parameter, which no competitor can take away from Vicks.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

BOURNVITA

Let vigour and vitality prevail!
Brand Bournvita has survived the onslaught of myriad next generation nourishment products over the years. Needless to say, the brand acquired a life of its own and became so powerful that growing-kids have almost become synonymous with it. In fact, the Cadbury Bournvita Quiz Contest, which went on-air in April 1972, is India’s longest running national school quiz contest. With a lineage like that in the country, small wonder that the brown energy drink continues to be immensely popular, despite stiff competition from Horlicks in the category. By far one of the most successful products of Cadbury in the county, Bournvita, can easily make it to the list of one the most trusted brands in India.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

LAKME

The brand has to realise that its focus-shift to skin-care products and away from cosmetics will prove detrimental...
Beauty is skin deep… and sure enough Lakme understands it like no one does. Today, brand Lakme stands strong as one of the 100 most powerful brands and right fully so, for it’s ‘the’ brand that lights up the face of million girls, everyday. It’s a brand that inspires, motivates and infuses confidence. Colors, shades, brushes and tones to beautify, have been the core attributes of the products. Indrani Das Gupta, brand ambassador, Lakme, says, “Lakme is a very organised brand and the company can forecast fashion. They are extremely popular and I’ve had a long association with Lakme...” The challenge which the cosmetics industry had to break was the negative connotation of “Being fashionable”. However, what the b r a n d missed out on during the past year despite having roped-in top brand ambassadors like Yana Gupta, Katrina Kaif et al, is that it scored low on the promotional gauge. And understandably, the brand has slumped by 18 positions to 72nd in the 4Ps B&M 2007 rankings.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative