Let vigour and vitality prevail!
Brand Bournvita has survived the onsla
ught of myriad next generation nourishment products over the years. Needless to say, the brand acquired a life of its own and became so powerful that growing-kids have almost become synonymous with it. In fact, the Cadbury Bournvita Quiz Contest, which went on-air in April 1972, is India’s longest running national school quiz contest. With a lineage like that in the country, small wonder that the brown energy drink continues to be immensely popular, despite stiff competition from Horlicks in the category. By far one of the most successful products of Cadbury in the county, Bournvita, can easily make it to the list of one the most trusted brands in India.
For Complete IIPM Article, Click on IIPM Article
Brand Bournvita has survived the onsla
ught of myriad next generation nourishment products over the years. Needless to say, the brand acquired a life of its own and became so powerful that growing-kids have almost become synonymous with it. In fact, the Cadbury Bournvita Quiz Contest, which went on-air in April 1972, is India’s longest running national school quiz contest. With a lineage like that in the country, small wonder that the brown energy drink continues to be immensely popular, despite stiff competition from Horlicks in the category. By far one of the most successful products of Cadbury in the county, Bournvita, can easily make it to the list of one the most trusted brands in India.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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