The colas have finally realised the need for a healthy future!
Su
mmertime is harvest time for the cola majors, a time for raking in revenues like never seen before during the year, right? Wrong!!! Look at the manner in which both Coca Cola and Pepsico have suffered in the country’s summer, and the manner in which they are sweating it out… really unanticipated, but very very true indeed! As per Beverage Digest, the market of carbonated drinks during the period dried up by an alarming 0.6% globally. And if that surprised you (it’s huge when you say – globally!), here’s a bigger shocker – cola sales in India for the period April-May 2007 nose-dived by a shocking 15-17% against the same period during 2006!
For Complete IIPM Article, Click on IIPM Article
Su
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
see more inflow of funds as Taj Group of Hotels will invest about Rs.10 billion for developing four hotels in Bangalore. Sumit Guha, Vice President-Development, Indian Hotels, owners of the Taj Hotels chain expressed his views as “We will invest around Rs.10 billion for building four hotels in Bangalore, of which two are already under construction, while the ones in Devanahalli and Yashwantpur will take three years to complete”. Beyond domestic presence, the Group is also foraying into overseas market in Maldives, Mauritius, Colombo, Boston and Sydney. The company has also expressed interest in modernisation of Delhi airport and to build a hotel in the national capital.
from the US network of Google’s AdWords, signaling the fading relations between the former partners. AdWords is the major source of revenues for the search engine company. The online auctioneer justifies this move as a continual initiative to look at their marketing across different media channels. Sources however believe that Google’s announcement of Checkout Freedom Party was the primary source of disdain. Competitor eBay Live, apparently launched the same day, is a conference where different sellers on the site meet. Though Google has cancelled the party, the two internet giants are not comfortable with each other’s competing products. A rapprochement is now awaited though.