The colas have finally realised the need for a healthy future!
Su
mmertime is harvest time for the cola majors, a time for raking in revenues like never seen before during the year, right? Wrong!!! Look at the manner in which both Coca Cola and Pepsico have suffered in the country’s summer, and the manner in which they are sweating it out… really unanticipated, but very very true indeed! As per Beverage Digest, the market of carbonated drinks during the period dried up by an alarming 0.6% globally. And if that surprised you (it’s huge when you say – globally!), here’s a bigger shocker – cola sales in India for the period April-May 2007 nose-dived by a shocking 15-17% against the same period during 2006!
For Complete IIPM Article, Click on IIPM Article
Su
mmertime is harvest time for the cola majors, a time for raking in revenues like never seen before during the year, right? Wrong!!! Look at the manner in which both Coca Cola and Pepsico have suffered in the country’s summer, and the manner in which they are sweating it out… really unanticipated, but very very true indeed! As per Beverage Digest, the market of carbonated drinks during the period dried up by an alarming 0.6% globally. And if that surprised you (it’s huge when you say – globally!), here’s a bigger shocker – cola sales in India for the period April-May 2007 nose-dived by a shocking 15-17% against the same period during 2006!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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