They may have only one big account to their credit now, but Innocean is looking out...
Excellence is not a skill, it’s an attitude.
And attitude is reflected in one’s all actions. So when Hyundai Automotive Corporation successfully entrenched itself in the Indian market with its cutting-edge technology and stylish cars, it needed a vehicle to put across their brand communication and so was born Innocean Worldwide – an agency committed to taking the growth of Hyundai to the next trajectory level. Innocean, which kick started its operations in India in 2005, is primarily a creative and strategic planning agency.
Innocean, however is not just an ‘in-house’ ad agency. Vivek Srivastava, Joint Managing Director, Innocean Worldwide would rather call it as an “extension of the marketing function of the client.” The biggest advantage leveraged by Innocean is that it gets access to the senior level decision making process of its client. “Our word is heard, our opinions are taken, sought and valued as well,” says Srivastava. Innocean very strongly believes that it is important to be successful, high quality and cutting-edge in terms of service. “We just cannot take an easy way out,” he further adds.
Automobiles have always been a relatively less researched category and in the past two and a half years of its existence, Innocean has invested a lot of money, time and resources in building an understanding of consumer preferences. “The way consumers look at sedans and luxury cars has changed over the years,” says Srivastava. Taking this consumer insight forward, Innocean brought out campaigns for the launch of Verna, re-launch of Sonata with its diesel model, handled the world premiere of i10, and most recently the re-launch campaign of Getz as Getz Prime. However, Srivastava feels that the most exciting work of Innocean still remains the concept of ‘Santro waale hain’.
Excellence is not a skill, it’s an attitude.
And attitude is reflected in one’s all actions. So when Hyundai Automotive Corporation successfully entrenched itself in the Indian market with its cutting-edge technology and stylish cars, it needed a vehicle to put across their brand communication and so was born Innocean Worldwide – an agency committed to taking the growth of Hyundai to the next trajectory level. Innocean, which kick started its operations in India in 2005, is primarily a creative and strategic planning agency.Innocean, however is not just an ‘in-house’ ad agency. Vivek Srivastava, Joint Managing Director, Innocean Worldwide would rather call it as an “extension of the marketing function of the client.” The biggest advantage leveraged by Innocean is that it gets access to the senior level decision making process of its client. “Our word is heard, our opinions are taken, sought and valued as well,” says Srivastava. Innocean very strongly believes that it is important to be successful, high quality and cutting-edge in terms of service. “We just cannot take an easy way out,” he further adds.
Automobiles have always been a relatively less researched category and in the past two and a half years of its existence, Innocean has invested a lot of money, time and resources in building an understanding of consumer preferences. “The way consumers look at sedans and luxury cars has changed over the years,” says Srivastava. Taking this consumer insight forward, Innocean brought out campaigns for the launch of Verna, re-launch of Sonata with its diesel model, handled the world premiere of i10, and most recently the re-launch campaign of Getz as Getz Prime. However, Srivastava feels that the most exciting work of Innocean still remains the concept of ‘Santro waale hain’.
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