Monday, January 11, 2010

Get Sunburnt at Goa!

Asia’s biggest electronic dance music festival is here!

When New Year is around the corner, everybody is looking out for the best parties around. Those who can afford to fly out, don’t think twice before heading to the Mecca of partying – Ibiza. Or if they’ve had enough of that Spanish isle, then Mykonos in Greece is the next choice of the discerning clubber. And for those who prefer to pile on the air mile reward points head to South Beach in Florida. Goa, on the other hand, is where the rest of us try our level best to get to. Goa is the Indian man’s Ibiza, Mykonos and South Beach, and with a crazy number of parties and DJs who really can work a crowd, it does truly live up to all the hype. But before you begin planning to fly in on the 29th December this year, here’s a tip – Goa gets hot and happening a lot earlier, from the 27th to be precise – when thousands will be getting together to bump ‘n’ grind at Goa’s Candolim Beach to electrifying dance music at this year’s edition of The Sunburn Festival.

With a line-up that includes the world’s no.1 DJ, it’s hard to imagine that this will only be the third edition of The Sunburn Festival. In Nikhil Chinapa’s (Festival Director and Creative Consultant) words, “The line-up that we have is the most glamorous, most heavyweight line-up that we’ve seen in Asia ever. We have the world’s no. 1 DJ Armin Van Buuren, arguably the world’s no. 1 House DJ, Roger Sanchez, and the DJ who’s risen up the ranking most spectacularly in the past four years – Sander van Doorn. To add the cherry to the cake, we’ve got Gatecrashers hosting a whole stage, and people who’ve been following dance music for the past 20 years, know that Gatecrashers is to dance music what Pink Floyd is to rock.” A number of Indian artists and bands will also be playing at the festival like Pearl, Jalebee Cartel and Tuhin Mehta. Aiming to offer an irresistible synergy of music, entertainment, food and shopping, the organisers are positive the festival will be the biggest and the best that Asia, and not just India, has ever experienced.

While one might imagine that The Sunburn Festival is here to become the East’s answer to Ibiza-like parties, the Festival is in fact interested in catering to families. “Our aim is to make Sunburn Festival the Glastonbury Festival of the East, with lots of different bands, different acts, different genres of music, with flea markets, with art and lifestyle areas, and we definitely want to introduce the concept of camping at a festival. But to do that, we’ve got to make sure that we’ve got the security apparatus in place. It’s not just that the people can get there, but be safe too. It will take some time to get to those levels, but we aim to get there eventually,” says Nikhil.
This annual three day festival is not just god-sent for all music-lovers, but for Indian musicians, and could potentially put India on the map as a dance festival destination. And while Goa so far has been our answer for the best parties in India, The Sunburn Festival also gives us desis hope of camping at our very own Glastonbury Festival, very soon...
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Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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