Lookout for animes’ invasion of Indian homes !
From Momotaro’s Divine Sea Warriors, the first feature-length anime film released in 1945, anime has come a long way in terms of its popularity and technology. The Japanese anime vogue gained momentum with the success of Disney’s Snow White and the Seven Dwarfs back in 1937 when Japanese animators realised their ability to adapt and simplify many Disney animation techniques, to reduce costs and limit the number of frames in production. And so along with Manga comics, anime became the alternative format of story-telling in Japan, and is now venturing outside its boundaries and contributing to the world animation industry.
The recent ‘Anime Cine Experience’ that took place in Delhi was the first of its kind to showcase the growing acceptance of anime in India. The Asian School of Graphics and Animation supported this initiative, which was designed by the voluntary organisation Cine Darbar, and aided by Directorate of Film Festivals of India, Ministry of Information and Broadcasting, Government of India, Embassy of Japan in India and the Japan Foundation. “The animation and gaming business is coming up in a big way in India. There are 300 companies working in this industry with almost 12,000 people and another 3,000 working on a freelance basis. The turnover has touched almost Rs. 1600 crores, including Rs. 600 crores as export of services. The industry is growing at the rate of 15 per cent but the best part is that we are just 2 per cent of the world business,” informed Sandeep Marwah, President of Marwah Studios and Director of Asian School of Graphics and Animation.
With channels like Animax gaining popularity in India, children here are no doubt growing up with more than just Disney and Nickelodeon. A decade ago, Pokemon and Doraemon became household names in every family with growing children. But like in Japan where there is a Manga comic for every age group, the same cannot be said for India where animation and comics continue to remain restricted to people belonging to the younger age bracket.
From Momotaro’s Divine Sea Warriors, the first feature-length anime film released in 1945, anime has come a long way in terms of its popularity and technology. The Japanese anime vogue gained momentum with the success of Disney’s Snow White and the Seven Dwarfs back in 1937 when Japanese animators realised their ability to adapt and simplify many Disney animation techniques, to reduce costs and limit the number of frames in production. And so along with Manga comics, anime became the alternative format of story-telling in Japan, and is now venturing outside its boundaries and contributing to the world animation industry.
The recent ‘Anime Cine Experience’ that took place in Delhi was the first of its kind to showcase the growing acceptance of anime in India. The Asian School of Graphics and Animation supported this initiative, which was designed by the voluntary organisation Cine Darbar, and aided by Directorate of Film Festivals of India, Ministry of Information and Broadcasting, Government of India, Embassy of Japan in India and the Japan Foundation. “The animation and gaming business is coming up in a big way in India. There are 300 companies working in this industry with almost 12,000 people and another 3,000 working on a freelance basis. The turnover has touched almost Rs. 1600 crores, including Rs. 600 crores as export of services. The industry is growing at the rate of 15 per cent but the best part is that we are just 2 per cent of the world business,” informed Sandeep Marwah, President of Marwah Studios and Director of Asian School of Graphics and Animation.
With channels like Animax gaining popularity in India, children here are no doubt growing up with more than just Disney and Nickelodeon. A decade ago, Pokemon and Doraemon became household names in every family with growing children. But like in Japan where there is a Manga comic for every age group, the same cannot be said for India where animation and comics continue to remain restricted to people belonging to the younger age bracket.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri's Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
