Tuesday, October 09, 2012

Look where we landed!

The new CEOs of Walmart & Yahoo! could actually explore an alliance!

At the beginning of this century, when the world had just begun adjusting to life after the Internet, everyone was talking about how the brick & mortar companies would be out of contention soon and the Internet upstarts would seize the day. The dotcom bubble burst and badly so, taking many believers with it. But the belief was not misplaced. Only, the Internet’s potential was overestimated. However, what must be understood is that no amount of technology can make up for the lack of a sound business model. This is evident from the travails of Walmart and Yahoo!, one company hails from the brick & mortar world of yore, and the other belongs to the futuristic Internet space. For both, 2009 is bringing in a crucial change in leadership (as US President Barack Obama would agree, change is the key word this year!).

Walmart will get its new CEO Mike Duke on February 1, replacing Lee Scott (who’s term has ended) and Yahoo! has already gotten its new CEO Carol Bartz replacing co-founder Jerry Yang (who stepped down following intense criticism). Well, the irony is that the ‘past’ seems to be ahead of the ‘future’. Walmart is successfully surviving the downturn and Yahoo! is struggling. But both CEOs have their own set of challenges.

Duke has been with Walmart for over 14 years. His appointment indicates that Walmart may be looking at expanding international operations (where Duke has valuable experience) immensely. Liz Crawford, VP-Retail, Strategy, Tracy Locke states, “Duke has learned valuable lessons in markets like Germany (where the chain had to close down).” Walmart will face overwhelming competition from Tesco, Metro, Carrefour, et al in emerging markets, as per Bryan Roberts, Global research Director, Planet Retail.


Source : IIPM Editorial, 2012.

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