THE ‘BIG APPLE’ OF THE WOODS!

Quintessential Americana, that’s what makes New York City such a talismanic destination for all films that choose an American frame to showcase their masterpieces. And a city that boasts of cultural vignettes like Broadway and a skyline like Manhattan, give or take a tower or two, can’t help but be an ideal backdrop for any story, whether epic or comic, reel or real. With landmarks such as the Empire State Building, Brooklyn Bridge and the lady on Ellis Island, setting the stage for blockbusters like The Godfather and Spiderman, no other city would let you have a star free with the location – the spirit of New York City!


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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

OUR SIN, THEIR SIN

WHAT MATTERS IS ECONOMY
So as it was bound to happen, sanctions have been imposed on North Korea and the entire world is simply waiting to see who would be the next to detonate the nuclear bomb. This time even when the sanctions have been imposed by the Security Council, there are many who are not convinced about the efficacy of these sanctions and whether it would serve its purpose (still who would dare to question against the US lest they are reminded about the amount they owe to USA?). Many rightly believe that such sanctions would corner the rogue nations like North Korea to more proliferation, leading to nukes in wrong hands. Sanctions would no doubt cripple the already crumbling North Korean economy, possibly leading them to more desperate acts.

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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

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TATA TELESERVICES, BETTING BIG ON CDMA

Tata Tele services (TTSL), the second-largest CDMA operator in the country, has chalked-out a major expansion plan to enhance its retail presence, investing somewhere between Rs.800 million and Rs.1 billion by March next year. TTSL looks forward to increase its retail count from present 2,700 outlets to 3,500 outlets. The operator currently enjoys a customer base of 12 million and wants to increase it by a n o t h e r 50% by the end of year 2007.

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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

STRIKING THE IRON When It’s Hot

SAIL IS ON THE THRESHOLD OF EXCITING OPPORTUNITIES
“There’s a little bit of steel in everyone’s life!” Just like the catch phrase goes, SAIL has ensured its presence into everyone’s life. It is the 15th largest producer of steel in the world and stands tall and mighty amongst the top ten public sector companies of India. The performance of its Bhilai Steel Plant (BSP), in particular, has been astounding, which received the Prime Minister’s trophy for the best steel plant in the country (seven times out of the thirteen that the trophy has been awarded till date). Of late, players like Tatas and Jindals and others have made life a bit rusty for SAIL, but the company continues to sit pretty on a market share of 30%. While the sector is poised to grow at a healthy rate of 10%, good times lie ahead for the company, since SAIL, being the largest steel producer in India, will be the biggest beneficiary of this growth. Despite all this, troubled waters are sprinkling around SAIL.

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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006


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News At Work (continued alongside) : IIPM
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IIPM Students Life > Campus Placement

BRAND : TVS

HEADLINE : Break free with GLX 125 and Sachin
BASELINE : New GLX 125 with electric start.
AGENCY : Saatchi & Saatchi

4Ps TAKE : Sachin signifies ‘speed’ and the power idea in this ad, flouting Sachin as TVS’ brand ambassador, is to create a common brand association of ‘speed’ between Tendulkar and the mobike. The reward to the prospect comes in the form of a dinner with the master blaster (of course on a lucky draw basis) for prospective TVS buyers. Apart from the promise of Tendulkar, this one successfully captures the USP (undoubtedly speed and style) of the Victor GLX 125 model too. There is complete product positioning clarity, and thank God for the missing ‘woman’ in this bike ad!

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006