HEADLINE : Break free with GLX 125 and Sachin
BASELINE : New GLX 125 with electric start.
AGENCY : Saatchi & Saatchi
4Ps TAKE : Sachin signifies ‘speed’ and the power idea in this ad, flou
ting Sachin as TVS’ brand ambassador, is to create a common brand association of ‘speed’ between Tendulkar and the mobike. The reward to the prospect comes in the form of a dinner with the master blaster (of course on a lucky draw basis) for prospective TVS buyers. Apart from the promise of Tendulkar, this one successfully captures the USP (undoubtedly speed and style) of the Victor GLX 125 model too. There is complete product positioning clarity, and thank God for the missing ‘woman’ in this bike ad!
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
BASELINE : New GLX 125 with electric start.
AGENCY : Saatchi & Saatchi
4Ps TAKE : Sachin signifies ‘speed’ and the power idea in this ad, flou
ting Sachin as TVS’ brand ambassador, is to create a common brand association of ‘speed’ between Tendulkar and the mobike. The reward to the prospect comes in the form of a dinner with the master blaster (of course on a lucky draw basis) for prospective TVS buyers. Apart from the promise of Tendulkar, this one successfully captures the USP (undoubtedly speed and style) of the Victor GLX 125 model too. There is complete product positioning clarity, and thank God for the missing ‘woman’ in this bike ad!For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
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