Thursday, October 26, 2006

TATA TELESERVICES, BETTING BIG ON CDMA

Tata Tele services (TTSL), the second-largest CDMA operator in the country, has chalked-out a major expansion plan to enhance its retail presence, investing somewhere between Rs.800 million and Rs.1 billion by March next year. TTSL looks forward to increase its retail count from present 2,700 outlets to 3,500 outlets. The operator currently enjoys a customer base of 12 million and wants to increase it by a n o t h e r 50% by the end of year 2007.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Wednesday, October 18, 2006

STRIKING THE IRON When It’s Hot

SAIL IS ON THE THRESHOLD OF EXCITING OPPORTUNITIES
“There’s a little bit of steel in everyone’s life!” Just like the catch phrase goes, SAIL has ensured its presence into everyone’s life. It is the 15th largest producer of steel in the world and stands tall and mighty amongst the top ten public sector companies of India. The performance of its Bhilai Steel Plant (BSP), in particular, has been astounding, which received the Prime Minister’s trophy for the best steel plant in the country (seven times out of the thirteen that the trophy has been awarded till date). Of late, players like Tatas and Jindals and others have made life a bit rusty for SAIL, but the company continues to sit pretty on a market share of 30%. While the sector is poised to grow at a healthy rate of 10%, good times lie ahead for the company, since SAIL, being the largest steel producer in India, will be the biggest beneficiary of this growth. Despite all this, troubled waters are sprinkling around SAIL.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006


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Thursday, October 12, 2006

BRAND : TVS

HEADLINE : Break free with GLX 125 and Sachin
BASELINE : New GLX 125 with electric start.
AGENCY : Saatchi & Saatchi

4Ps TAKE : Sachin signifies ‘speed’ and the power idea in this ad, flouting Sachin as TVS’ brand ambassador, is to create a common brand association of ‘speed’ between Tendulkar and the mobike. The reward to the prospect comes in the form of a dinner with the master blaster (of course on a lucky draw basis) for prospective TVS buyers. Apart from the promise of Tendulkar, this one successfully captures the USP (undoubtedly speed and style) of the Victor GLX 125 model too. There is complete product positioning clarity, and thank God for the missing ‘woman’ in this bike ad!

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Monday, October 09, 2006

DLF Featuring SRK

Each concept focuses on a different vertical like malls, offices and homes. In other words, within 2-3 months there will be around 10-12 films from the DLF stable, featuring SRK.” So, for the next one year, expect Shahrukh to grace most DLF ads and promotions across the nation. DLF feels that the ‘Baadshah’ of Bollywood is the best brand fit for them, with his multi-faceted and dynamic personality. Hands down, Shahrukh Khan is one of the biggest style icons today, but the million dollar question is, whether he would be able to prove himself a ‘trend setter’ in the real estate domain too? Would he have the aura of the Big B to lure consumers and to influence them into investing in DLF homes? Also, considering that Khan already endorses several brands – Compact Presario, Tag Heur, Pepsi, among others – hope his brand association with DLF will not disappear amidst the clutter. So, are the investments by DLF in Khan justified? We’ll know soon enough...

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Thursday, October 05, 2006

Munnabhai Calls It Gandhigiri!

I’m sure we’ve all watched the film (most of us on more than one occasion!) by this time, and experienced in equal parts the thrill, amusement, sincerity and sentiment that sparks the soul of one moony-eyed tapori gangster, as he embarks on a crash course in spiritual and moral rectitude guided by the spirit of the Mahatma himself. It’s no longer dadagiri for the don then, as his modus operandi changes in sync with Bapu’s benevolent counsel to that of truth, patience and peacefulness. And miracle of miracles, this way of life works…and Munnabhai calls it Gandhigiri!

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006