Each concept focuses on a different 
vertical like malls, offices and homes. In other words, within 2-3 months there will be around 10-12 films from the DLF stable, featuring SRK.” So, for the next one year, expect Shahrukh to grace most DLF ads and promotions across the nation. DLF feels that the ‘Baadshah’ of Bollywood is the best brand fit for them, with his multi-faceted and dynamic personality. Hands down, Shahrukh Khan is one of the biggest style icons today, but the million dollar question is, whether he would be able to prove himself a ‘trend setter’ in the real estate domain too? Would he have the aura of the Big B to lure consumers and to influence them into investing in DLF homes? Also, considering that Khan already endorses several brands – Compact Presario, Tag Heur, Pepsi, among others – hope his brand association with DLF will not disappear amidst the clutter. So, are the investments by DLF in Khan justified? We’ll know soon enough...
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
vertical like malls, offices and homes. In other words, within 2-3 months there will be around 10-12 films from the DLF stable, featuring SRK.” So, for the next one year, expect Shahrukh to grace most DLF ads and promotions across the nation. DLF feels that the ‘Baadshah’ of Bollywood is the best brand fit for them, with his multi-faceted and dynamic personality. Hands down, Shahrukh Khan is one of the biggest style icons today, but the million dollar question is, whether he would be able to prove himself a ‘trend setter’ in the real estate domain too? Would he have the aura of the Big B to lure consumers and to influence them into investing in DLF homes? Also, considering that Khan already endorses several brands – Compact Presario, Tag Heur, Pepsi, among others – hope his brand association with DLF will not disappear amidst the clutter. So, are the investments by DLF in Khan justified? We’ll know soon enough...For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
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