Tuesday, March 13, 2007

Tata Product

It’s a Tata product and carries a legacy that is, well...unmatched. Touted as one of the most cost-efficient service providers in India, Tata Teleservices Limited (TTSL) was among the first few players to launch its CDMA services across India and today boasts of a growing subscriber base of 10.71 million in just the digital mobile space. It also provides wireline services to 4.8 million subscribers – in all amounting to a whopping 15.51 million subscribers and accounting for 10% of the Indian telecom space! Little well known is also the fact that it was the pioneer of CDMA 3G1x mobile technology platform in India and well-led by Darryl Green, CEO, TTSL.

It got serious about adopting a vigorous expansion strategy specially after the acquisition of Hughes Tele.com(India), renamed as TTSL (Maharashtra) in December 2002 and has today established a major presence in 20 circles pan-India under the brand name Tata Indicom! In terms of strategic partnerships too, the company joined hands with equipment manufacturers like Motorola, Ericsson, Lucent and ECI Telecom which ensures deployment of a technologically advanced network.


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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

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