Sixt
y seconds and Rs.5 is all it takes to do away with the dread of having to queue up for hours to pay your bills. And that is the simple but blossoming market that the Hero Group has entered in through its ‘Easy Bill’ venture. For cashing in on the concept of customer convenience services, Rahul Munjal, in 2003, set out to tap the Rs.50 crore bills payment industry; and this, despite tremendous competition from Bill Junction (an ICICI venture) and Times Money (from the stable of Times Group). Giving the Munjals their rightful due, in the face of stalwart opponents, Easy Bill has now become the market leader, but more critically, has used its promotion methodology to further the concept of third party payments.
For Complete IIPM Article, Click on IIPM Article
y seconds and Rs.5 is all it takes to do away with the dread of having to queue up for hours to pay your bills. And that is the simple but blossoming market that the Hero Group has entered in through its ‘Easy Bill’ venture. For cashing in on the concept of customer convenience services, Rahul Munjal, in 2003, set out to tap the Rs.50 crore bills payment industry; and this, despite tremendous competition from Bill Junction (an ICICI venture) and Times Money (from the stable of Times Group). Giving the Munjals their rightful due, in the face of stalwart opponents, Easy Bill has now become the market leader, but more critically, has used its promotion methodology to further the concept of third party payments.For Complete IIPM Article, Click on IIPM Article
No comments:
Post a Comment