BASELINE : Khoobsurati hai shakti!
AGENCY : Lowe
4Ps TAKE : One of the most politically incorrect ads
rolled out from the Fair & Lovely stable till date. The ad actually says that you only need to be ‘fair’ and have a little ‘jhatak matak’ to become a film star. Guess, all those acting schools, including the National School of Drama, should just shut shop and go home. Okay, for the uninitiated, here goes... the ad opens with a woman performing to an empty auditorium. Her mentor says that if she was a film star, the hall would be packed. The woman decides to do exactly that, applies Fair & Lovely, becomes fair and also a movie star. The ad tries to do the nostalgic bit, about her performing again, but this time to a jam-packed audience, but fails miserably. After all, why would any thinking individual empathise with an apparent bimbo, who thinks only a fair skin can take her places. A shoddy attempt Ms. Fair & Lovely. We’d have thought some Bollywood star would have already objected...
For Complete IIPM Article, Click on IIPM Article
AGENCY : Lowe
4Ps TAKE : One of the most politically incorrect ads
rolled out from the Fair & Lovely stable till date. The ad actually says that you only need to be ‘fair’ and have a little ‘jhatak matak’ to become a film star. Guess, all those acting schools, including the National School of Drama, should just shut shop and go home. Okay, for the uninitiated, here goes... the ad opens with a woman performing to an empty auditorium. Her mentor says that if she was a film star, the hall would be packed. The woman decides to do exactly that, applies Fair & Lovely, becomes fair and also a movie star. The ad tries to do the nostalgic bit, about her performing again, but this time to a jam-packed audience, but fails miserably. After all, why would any thinking individual empathise with an apparent bimbo, who thinks only a fair skin can take her places. A shoddy attempt Ms. Fair & Lovely. We’d have thought some Bollywood star would have already objected...For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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