W
ith the ad rankings behind us now, it is time to focus on those print & electronic ads and billboards, which could not make it to our coveted rankings, nevertheless, they’ve created quite a stir among the ad-frat and consumers alike. Most debated, most discussed, appreciated or blasted, whatever they may be , we bring them all to you. Check out the hottest spots for this fortnight and decide for yourself...
BRAND : Lee Cooper
BASELINE : Fine English Denim since 1908
AGENCY : NA
4Ps TAKE: The first thing that strikes you about this billboard ad is that this is black-and-white, used like a dream! But in this rather stark landscape, the red logo of Lee Cooper is an eye-catcher for sure. Add to that the visual of a coolly lounging cosy couple and the pull factor is complete. The USP of the brand is the fact that it goes back a long way–almost a century in fact; Fine English Denim Since 1908. The power idea is how the brand has re-invented itself to keep up with the times, while not losing its quality. The communication is bang on – bound to be a traffic-stopper!
For Complete IIPM Article, Click on IIPM Article
ith the ad rankings behind us now, it is time to focus on those print & electronic ads and billboards, which could not make it to our coveted rankings, nevertheless, they’ve created quite a stir among the ad-frat and consumers alike. Most debated, most discussed, appreciated or blasted, whatever they may be , we bring them all to you. Check out the hottest spots for this fortnight and decide for yourself...BRAND : Lee Cooper
BASELINE : Fine English Denim since 1908
AGENCY : NA
4Ps TAKE: The first thing that strikes you about this billboard ad is that this is black-and-white, used like a dream! But in this rather stark landscape, the red logo of Lee Cooper is an eye-catcher for sure. Add to that the visual of a coolly lounging cosy couple and the pull factor is complete. The USP of the brand is the fact that it goes back a long way–almost a century in fact; Fine English Denim Since 1908. The power idea is how the brand has re-invented itself to keep up with the times, while not losing its quality. The communication is bang on – bound to be a traffic-stopper!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More IIPM-Blogs:-
http://iipm-delhi.spaces.live.com/
http://iipmworld.spaces.live.com/
http://iipmplacements.spaces.live.com/
http://iipm-news.spaces.live.com/
http://iipmglobal.spaces.live.com/
No comments:
Post a Comment