... but the incumbents look hardly petrified of their new rival!!!
It is touted to be the most important launch in th
e global consumer electronics industry in the last 20 years. Some swear that it would completely alter what we perceive of a cell phone. Some even go to the extent of calling it the biggest telecom revolution since Graham Bell did his bit! It is the Apple iPhone, a product that triples up as a cell phone, a wide-screen iPod media player & an Internet Communicator. However, the most interesting aspect of iPhone is that the users can listen to their favourite songs, browse the Internet and make calls through the interactive touch screen.
For Complete IIPM Article, Click on IIPM Article
It is touted to be the most important launch in th
e global consumer electronics industry in the last 20 years. Some swear that it would completely alter what we perceive of a cell phone. Some even go to the extent of calling it the biggest telecom revolution since Graham Bell did his bit! It is the Apple iPhone, a product that triples up as a cell phone, a wide-screen iPod media player & an Internet Communicator. However, the most interesting aspect of iPhone is that the users can listen to their favourite songs, browse the Internet and make calls through the interactive touch screen.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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