What has been the strategy adopted by t
he two brothers after the split of June 2005? And how different have they been from each other? Mukesh clearly appears the more focused of the two – at least outwardly. Within weeks of the split, when he lost the lucrative Reliance Infocom to Anil, Mukesh and his team of strategic advisors drew up a blue print to launch an Indian version of Wal-Mart called Reliance Retail. More than Rs.250 billion was kept aside for the project. The launch has been on target, and despite many hiccups, teething problems and complaints of the consumer dissonance, there will be hundreds of Reliance Retail outlets across urban India even before the Bharti-Wal-Mart strategic alliance launches its first store sometime in 2008. The scale of this project is truly staggering; something that father Dhirubhai Ambani would have been proud of. It took Reliance more than 30 years to cross the milestone of generating Rs.1 trillion in annual revenues; and that too with the help of petrochemicals, petroleum, refining and intermediates. With Reliance Retail, Mukesh wants to cross the Rs.1 trillion annual revenue mark in just five years!
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he two brothers after the split of June 2005? And how different have they been from each other? Mukesh clearly appears the more focused of the two – at least outwardly. Within weeks of the split, when he lost the lucrative Reliance Infocom to Anil, Mukesh and his team of strategic advisors drew up a blue print to launch an Indian version of Wal-Mart called Reliance Retail. More than Rs.250 billion was kept aside for the project. The launch has been on target, and despite many hiccups, teething problems and complaints of the consumer dissonance, there will be hundreds of Reliance Retail outlets across urban India even before the Bharti-Wal-Mart strategic alliance launches its first store sometime in 2008. The scale of this project is truly staggering; something that father Dhirubhai Ambani would have been proud of. It took Reliance more than 30 years to cross the milestone of generating Rs.1 trillion in annual revenues; and that too with the help of petrochemicals, petroleum, refining and intermediates. With Reliance Retail, Mukesh wants to cross the Rs.1 trillion annual revenue mark in just five years!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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