After being out of the GSM space 
for quite some time now, LG is back in action through their latest off erring Shine. After Chocolate, Shine is the next major launch by LG in India. The move will not only help LG in strengthening its portfolio but will also help them in marking their presence in the premium segment in which they were virtually absent till now. Shine, at present is available in two models. While, the bar phone would cost Rs.9,000, the slider will come for Rs.16,000
For Complete IIPM Article, Click on IIPM Article
for quite some time now, LG is back in action through their latest off erring Shine. After Chocolate, Shine is the next major launch by LG in India. The move will not only help LG in strengthening its portfolio but will also help them in marking their presence in the premium segment in which they were virtually absent till now. Shine, at present is available in two models. While, the bar phone would cost Rs.9,000, the slider will come for Rs.16,000For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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