Women & lifestyle publications are growing fast; but seriously does this segment really have a market?
It would not be at all inappropriate to say that if you
wish to understand the real direction of a nation’s thought process, you need not look much further beyond the media spending habits of the nation. If one were to look at India itself, one significant trend in particular, actually mirrors the way society & culture is fast evolving – it’s the pandemic rise in women & lifestyle related magazines & supplements in India. But do these publications actually have a market in India? B&E decided to investigate. For starters, national dailies have their supplements full of women & lifestyle related issues. Hindustan Times recently introduced HT Splurge, its popular lifestyle supplement (earlier available with HT Mumbai edition) in New Delhi. When asked by B&E on the reasons for this sudden rush in publishing space, Benoy Roy Chowdhury, Head-Media Marketing & Circulation, Hindustan Times, commented, “It’s more in tune with lifestyle changes... Specialised magazines have created their own niche & the trend is bound to pick up.”
For Complete IIPM Article, Click on IIPM Article
It would not be at all inappropriate to say that if you
wish to understand the real direction of a nation’s thought process, you need not look much further beyond the media spending habits of the nation. If one were to look at India itself, one significant trend in particular, actually mirrors the way society & culture is fast evolving – it’s the pandemic rise in women & lifestyle related magazines & supplements in India. But do these publications actually have a market in India? B&E decided to investigate. For starters, national dailies have their supplements full of women & lifestyle related issues. Hindustan Times recently introduced HT Splurge, its popular lifestyle supplement (earlier available with HT Mumbai edition) in New Delhi. When asked by B&E on the reasons for this sudden rush in publishing space, Benoy Roy Chowdhury, Head-Media Marketing & Circulation, Hindustan Times, commented, “It’s more in tune with lifestyle changes... Specialised magazines have created their own niche & the trend is bound to pick up.”For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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