At Perfetti Van Melle (India), the sweeter times is all about caring for your employees...
Got a sweet tooth? Then chocolatiers and
candy makers have the right kind of fix for you. Delighting generations with sweet little treats, confectionery market in India is basking in its new found glory. Riding piggy-back on stupendous growth showed by FMCG sector, Indian confectionery makers too are merry-making. With FICCI FMCG Survey predicting a 6% growth for FMCG sector and ORG MARG pegging confectionery market at Rs.16 billion, growing at 9% per annum, the segment is fast becoming the eye candy for both domestic & multi-national companies. Perfetti Van Melle entered Indian shores in 1994. After treating the young & old with its sweet goodies, Perfetti Van Melle India (PVMI) now rightly finds itself at an enviable leadership spot as far as Indian confectionery mart is concerned, with more than 30% of the value share of the market. The road to the top was not very easy for PVMI, with competitors like Cadbury, ITC & Nestle always on the look out to grab a bigger pie of the market.
For Complete IIPM Article, Click on IIPM Article
Got a sweet tooth? Then chocolatiers and
candy makers have the right kind of fix for you. Delighting generations with sweet little treats, confectionery market in India is basking in its new found glory. Riding piggy-back on stupendous growth showed by FMCG sector, Indian confectionery makers too are merry-making. With FICCI FMCG Survey predicting a 6% growth for FMCG sector and ORG MARG pegging confectionery market at Rs.16 billion, growing at 9% per annum, the segment is fast becoming the eye candy for both domestic & multi-national companies. Perfetti Van Melle entered Indian shores in 1994. After treating the young & old with its sweet goodies, Perfetti Van Melle India (PVMI) now rightly finds itself at an enviable leadership spot as far as Indian confectionery mart is concerned, with more than 30% of the value share of the market. The road to the top was not very easy for PVMI, with competitors like Cadbury, ITC & Nestle always on the look out to grab a bigger pie of the market.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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