With new products, massive penetration and great m
arketing strategies, dress material & cloth companies are beefi ng up their act to beckon the Indian consumer. End result: the uninitiated consumer will be deluged by an advertising blitzkrieg. States D. K. Nair, Secretary General, CITI, “Whether it’s Onam or Diwali, during this time consumer buying habits are dominated by the traditional way. So this time of the year is truly business time for dress material players.” No surprise there, as south India records sales of Rs.1 billion for dress material that includes dhotis, sarees and formal suiting material. Diving into the deep marketing ocean with a galactic attack on its competitors, Grasim Industries has armoured itself with an investment of Rs.40 million. “During the festival time, people in towns & rural areas purchase the maximum and these are the perfect markets for dress material,” reasons Abhijit Ganguly, Brand Director, Grasim Industries.
For Complete IIPM Article, Click on IIPM Article
arketing strategies, dress material & cloth companies are beefi ng up their act to beckon the Indian consumer. End result: the uninitiated consumer will be deluged by an advertising blitzkrieg. States D. K. Nair, Secretary General, CITI, “Whether it’s Onam or Diwali, during this time consumer buying habits are dominated by the traditional way. So this time of the year is truly business time for dress material players.” No surprise there, as south India records sales of Rs.1 billion for dress material that includes dhotis, sarees and formal suiting material. Diving into the deep marketing ocean with a galactic attack on its competitors, Grasim Industries has armoured itself with an investment of Rs.40 million. “During the festival time, people in towns & rural areas purchase the maximum and these are the perfect markets for dress material,” reasons Abhijit Ganguly, Brand Director, Grasim Industries.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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