AGENCY : Cyrus Oshidhar
BASELINE: NA
DESCRIPTION: Meet Vishnu who is popularly known as Tubelightwa in the village. The reason: he builds his body day and night and even though he has an awesome body, he is dumb. Tubelighwa gets jitters when anyone talks about computers or e-mail. Wherever he would go, he would spread ‘andhiayara’ and the doctor also confirmed that he is a pahalwan but not buddhimaan. Enter Zapakmail.com which is as simple to use as 1,2,3 and pahalwan becomes buddhimaan too.
4Ps TAKE: This fortnight, it’s Reliance all the way in TVC rank
ings. At No.1 is Reliance Web Connect, at No.3 is Reliance Mobiles and now its Zapakmail.com – Reliance’s gaming portal which is launching its e-mail facility. Call it the tubelight effect, the ad is funny to the core, every shot leaves one in splits and brings out the core message with finesse. The ad’s power idea is clear – Zapakmail.com is simple to use and any Joe can operate it, even someone as dumb as Tubelightwa. The rural setting defines its target audience, the pace of the ad is racy and the use of village lingo ups the humour factor.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
BASELINE: NA
DESCRIPTION: Meet Vishnu who is popularly known as Tubelightwa in the village. The reason: he builds his body day and night and even though he has an awesome body, he is dumb. Tubelighwa gets jitters when anyone talks about computers or e-mail. Wherever he would go, he would spread ‘andhiayara’ and the doctor also confirmed that he is a pahalwan but not buddhimaan. Enter Zapakmail.com which is as simple to use as 1,2,3 and pahalwan becomes buddhimaan too.
4Ps TAKE: This fortnight, it’s Reliance all the way in TVC rank
ings. At No.1 is Reliance Web Connect, at No.3 is Reliance Mobiles and now its Zapakmail.com – Reliance’s gaming portal which is launching its e-mail facility. Call it the tubelight effect, the ad is funny to the core, every shot leaves one in splits and brings out the core message with finesse. The ad’s power idea is clear – Zapakmail.com is simple to use and any Joe can operate it, even someone as dumb as Tubelightwa. The rural setting defines its target audience, the pace of the ad is racy and the use of village lingo ups the humour factor.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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