Wednesday, May 07, 2008

“The first A3 car has tremendous aspirational value for a customer...”

In the Rs.5-8 lakh range, there is an intense battle going on between Maruti Esteem, Tata Indigo, Honda City, Hyundai Accent And Verna, Ford Ikon and Fiesta and GM’s Chevrolet Aveo. Ford has captured much of the windfall last year, as it registered a gain in domestic sales by over 47% to reach 39,822 units for the year ending March 2007 and is now literally Breathing down the leader Honda’s (sales of 40,464 units) neck. Even traditional laggard GM has shown some bite with sales increasing by a huge 128% to reach 10,726 units. The main losers were Maruti Udyog and Tata Motors (of Rs.1 lakh fame!) with sales decline of 7% and 12.8% respectively. The players look upbeat for the future as well. From the fifty car launches scheduled for this year, over half are anticipated from the A3 segment. The Suzuki SX4 and Mahindra Logan have already made a mark in the industry. The SX4 has specially been designed for upcoming markets like India, Eastern Europe and Turkey.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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