Friday, August 10, 2012

Everyone’s wondering about Bollywood’s next moves...

Piracy is becoming a big threat for the film industry and after the recent ‘Tera Kya Hoga Johnny’ fiasco, everyone’s wondering about Bollywood’s next moves...

Even the Amitabh and Abhishek Bachchan starrer Paa was out on the same website on the very day the film was released. Though the Bachchans did try to get it removed from the Internet, little could be done, for in a very little time the damage had already been done. What the filmmakers can do is, mark their movies with Coded Anti-Piracy or CAP technology. This is a system with which each print of the movie can be marked with a distinguished pattern of dots, which can be used as a forensic identifier. So, with the help of this technology the source of illegal copies can be zeroed in on.

“Spread awareness; ensure within the studios or during the sound or dubbing or mixing that it’s a clean process and a clean studio because the theft could happen from anywhere. And one wouldn’t know when it has happened. I know Sudhir, I have worked with him, and I have great regard for him. I know how much effort he puts into everything he does. My heart goes out to him,” added Pathak. Let’s hope that stringent laws are made and enforced to keep the pirates from sinking the film industry. Meanwhile, we as individuals need to stop encouraging all forms of piracy. For sure, Rs. 100 for a ticket shouldn’t pinch much as compared to the losses that go into millions of rupees for the filmmakers.

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