For this very reason, many realtors are pushing back their project launches to the gala season. Vikram Bhatia, Chairman and MD, Splendor Land base Ltd. explains, “Around 10-20% Indians, in spite of technological developments, are still bound by deep rooted traditions & cultures, and they try to make important landmarks of their lives on auspicious/religious days.” The festival season serves as a huge opportunity for both consumers and companies. Consumer spending is at its peak during the festival season. Manish Gupta, VP, Commercial & Finance, Hiranandani Constructions adds, “During the festival season, there is overall buoyancy in the market.
For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006
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