On a visit to a Wal-Mart store abroad, if your ha
nds brush with a material that feels like Khadi, don’t be intrigued. It just might really be Khadi, and exported right here from India (see box on right). Wal-Mart also stacks apparel (especially leather), home textiles and accessories made ‘from’ India, though they are hard to pin down among the wide array of goods stocked. Unbelievable? Wal-Mart sourced $420 million worth goods from India in 2005 and expects to source a thundering $630 million in 2006 (a titanic growth of over 50%)! Go on, take a walk in any of outlets of Nike, Adidas or Tommy Hilfiger, and you can almost be sure that you will be trying on something that no longer comes just from China, Thailand and Vietnam, but could well have been sewed up in the backyards of India. Against common belief, the ‘Made in India’ ready-to-wear garments are being bought by foreign giants to cater – surprisingly – least to the Indian markets, and most to the wardrobes worldwide.
For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
nds brush with a material that feels like Khadi, don’t be intrigued. It just might really be Khadi, and exported right here from India (see box on right). Wal-Mart also stacks apparel (especially leather), home textiles and accessories made ‘from’ India, though they are hard to pin down among the wide array of goods stocked. Unbelievable? Wal-Mart sourced $420 million worth goods from India in 2005 and expects to source a thundering $630 million in 2006 (a titanic growth of over 50%)! Go on, take a walk in any of outlets of Nike, Adidas or Tommy Hilfiger, and you can almost be sure that you will be trying on something that no longer comes just from China, Thailand and Vietnam, but could well have been sewed up in the backyards of India. Against common belief, the ‘Made in India’ ready-to-wear garments are being bought by foreign giants to cater – surprisingly – least to the Indian markets, and most to the wardrobes worldwide.For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006
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