In a country like India, where affluence is still a pipe dream for millions, the bike segment has been serving the common man since years. The sector has been the single largest contributor to India’s phenomenal rise as a major fuel consumer. It is a windfall now for Indian bike enthusiasts, as latest models like Bajaj Pulsar, TVS Apache & Hero Honda Glamour Fi can now be seen on just any Indian road. While bike sales are on a consistent growth path, there are two trends worth noting. Firstly, the premium segment (125cc – 150cc) is clearly outstripping the executive (less than 125cc) segment in terms of growth rates. Secondly, easy finance schemes are resulting in more and more customers going for cars. The proposed compact car by the Tatas is already creating hype. Speculation is rampant with regard to how the two wheeler segment will evolve in the face of these emerging trends.
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Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006
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