Vanilla, toffee, elaichi, chocolate and more, India is a key market for Horlicks!
GlaxoSmithKline is promoting Horlicks in India in a ve
ry aggressive manner. Proof: Last year consumers voted it at Rank 83, this year it has jumped up 26 notches to sit happily at Rank 57. Though many may argue that this may be due to its rivals losing visibility, the fact remains that here is one brand that has made a lot of progress in the last year. Says Zubair Ahmed, MD-GlaxoSmithKline Consumer Healthcare: “In 2007, our single minded focus will be on profitable top line growth. We expect such growth to be fuelled by our brands Horlicks and Boost, behind which we will continue to invest aggressively.”
For Complete IIPM Article, Click on IIPM Article
GlaxoSmithKline is promoting Horlicks in India in a ve
ry aggressive manner. Proof: Last year consumers voted it at Rank 83, this year it has jumped up 26 notches to sit happily at Rank 57. Though many may argue that this may be due to its rivals losing visibility, the fact remains that here is one brand that has made a lot of progress in the last year. Says Zubair Ahmed, MD-GlaxoSmithKline Consumer Healthcare: “In 2007, our single minded focus will be on profitable top line growth. We expect such growth to be fuelled by our brands Horlicks and Boost, behind which we will continue to invest aggressively.”For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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