This brand captured hearts, no sooner did it whiz into India with its ‘choice of the young generation’ campaign
This brand has had a happy run in India, what wit
h brand ambassadors comprising the who’s who of Bollywood and cricketers? But recent events have not been so happy for this cola major. First the pesticide debacle happened, and was closely followed with their highly betted-on Men in Blue facing a shameful exit in the cricket World Cup stakes. Ooh Aah India fell on its face, but did PepsiCo crumble? No way! The company bounced back with a happier projection for the next World Cup... seen their Pepsi Gold ad featuring kids vouching for 2011 World Cup?
For Complete IIPM Article, Click on IIPM Article
h brand ambassadors comprising the who’s who of Bollywood and cricketers? But recent events have not been so happy for this cola major. First the pesticide debacle happened, and was closely followed with their highly betted-on Men in Blue facing a shameful exit in the cricket World Cup stakes. Ooh Aah India fell on its face, but did PepsiCo crumble? No way! The company bounced back with a happier projection for the next World Cup... seen their Pepsi Gold ad featuring kids vouching for 2011 World Cup?For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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