The insurance major needs no introduction. It’s only nimbler now in the face of private competiti
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With 200 million Indians insured under the LIC shelter, the brand is doubtlessly one of the most trusted one in India today. Known for its deep rooted ethics and customer service, LIC well understands that it’s not only about doing business, but as a government organisation it has a social responsibility to fulfil as well. Despite the deluge of private insurers, LIC has maintained its numero uno status with an overwhelming 75% market share (and with annual premium income touching a splendiferous Rs.559.35 billion)! It leads the pack by a yawning margin with ICICI Prudential coming second with just 7% market share (phew).
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onWith 200 million Indians insured under the LIC shelter, the brand is doubtlessly one of the most trusted one in India today. Known for its deep rooted ethics and customer service, LIC well understands that it’s not only about doing business, but as a government organisation it has a social responsibility to fulfil as well. Despite the deluge of private insurers, LIC has maintained its numero uno status with an overwhelming 75% market share (and with annual premium income touching a splendiferous Rs.559.35 billion)! It leads the pack by a yawning margin with ICICI Prudential coming second with just 7% market share (phew).
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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