Nitin Mathur
Director – Marketing, Yahoo! India
The experience which stands out was the It’s Y!ou campaign in 2009, wherein we tried to make our product more open. So it was about opening up for people to think of Yahoo! as an open product, so that becomes more social and more vibrant. The campaign was all about our users, what we mean to them and how we aim to be at the centre of people’s online lives. The campaign celebrated our connection with our users besides core product enhancements. The brand strategy showed its commitment to deliver personally relevant online experiences in line with the new brand strategy of Yahoo!
Director – Marketing, Yahoo! India
The experience which stands out was the It’s Y!ou campaign in 2009, wherein we tried to make our product more open. So it was about opening up for people to think of Yahoo! as an open product, so that becomes more social and more vibrant. The campaign was all about our users, what we mean to them and how we aim to be at the centre of people’s online lives. The campaign celebrated our connection with our users besides core product enhancements. The brand strategy showed its commitment to deliver personally relevant online experiences in line with the new brand strategy of Yahoo!
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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