Kishore Biyani
MD, Pantaloon retail india ltd.
Well, this franchisee agreement that we have entered in with Tata Teleservices Ltd in regards to launching the T24 brand might be one of the most interesting things that we have done. The reason as to why I feel that way is that with this initiative, we are bringing together two very separate fields - that is retail shopping and airtime under one proposition. This would give consumers more incentive to shop as well as to talk. If you look at all the categories of consumer spending, you would notice that mobile is an intrinsic category in which everybody spends. And if we are able to sell this and link it with shopping, it would enable us to achieve something very interesting in this market place.
MD, Pantaloon retail india ltd.
Well, this franchisee agreement that we have entered in with Tata Teleservices Ltd in regards to launching the T24 brand might be one of the most interesting things that we have done. The reason as to why I feel that way is that with this initiative, we are bringing together two very separate fields - that is retail shopping and airtime under one proposition. This would give consumers more incentive to shop as well as to talk. If you look at all the categories of consumer spending, you would notice that mobile is an intrinsic category in which everybody spends. And if we are able to sell this and link it with shopping, it would enable us to achieve something very interesting in this market place.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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