Shivani Hedge
General Manager – Foods, Maggi
The single greatest achievement during Shivani Hedge’s tenure as General Manager, Foods, Maggi, is that when Maggi completed 25 years of launch in India, Shivani oversaw the launch of the Me and Meri Maggi campaign to commemorate the same. The campaign took off for thousands of consumers to share their Maggi stories on air. Second to this came the launch of the instant noodles in a cup category targeted at the workplace crowd. Then, Shivani has been the torchbearer for marketing of the new Maggi Nutri-Licious Pazzta late last year along with the launch of the two bottom of the pyramid products. Thus, Shivani’s own Maggi story has all the ingredients of a blockbuster.
General Manager – Foods, Maggi
The single greatest achievement during Shivani Hedge’s tenure as General Manager, Foods, Maggi, is that when Maggi completed 25 years of launch in India, Shivani oversaw the launch of the Me and Meri Maggi campaign to commemorate the same. The campaign took off for thousands of consumers to share their Maggi stories on air. Second to this came the launch of the instant noodles in a cup category targeted at the workplace crowd. Then, Shivani has been the torchbearer for marketing of the new Maggi Nutri-Licious Pazzta late last year along with the launch of the two bottom of the pyramid products. Thus, Shivani’s own Maggi story has all the ingredients of a blockbuster.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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