AGENCY : Lowe Lintas
BASELINE: Totally shock-proof life
DESCRIPTION: A ki
d is studying in a classroom with long hair standing up straight in the air. Next we see him try to fit his poker straight hair into the swimming cap, but in vain. While watching a badminton match, the cork gets stuck in his hair. In the auditorium, as he is attending a school function, a bird flies out of his hair. Fed up, his teacher goes to meet his parents. As she rings the doorbell she gets a shock and her hair stands up too – thanks to electric shock. In the end, the VO says, “Shock laga? For a totally shockproof life trust Havells.”
4Ps TAKE: India’s No.1 MCB (mini circuit breaker switches – in case you were wondering!) manufacturer Havells is out with a clutter-busting ad via a totally innovative storyboard. The message is clear: shockproof switches. The power idea is the guarantee of safety to consumers and although the storyboard is funny, getting a shock is not much fun – as we all know! Remarkably, this ad converts a totally commonplace product into a life statement. And yes, if you want poker straight hair, head for the local beauty salon – don’t try this method!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
BASELINE: Totally shock-proof life
DESCRIPTION: A ki
d is studying in a classroom with long hair standing up straight in the air. Next we see him try to fit his poker straight hair into the swimming cap, but in vain. While watching a badminton match, the cork gets stuck in his hair. In the auditorium, as he is attending a school function, a bird flies out of his hair. Fed up, his teacher goes to meet his parents. As she rings the doorbell she gets a shock and her hair stands up too – thanks to electric shock. In the end, the VO says, “Shock laga? For a totally shockproof life trust Havells.”4Ps TAKE: India’s No.1 MCB (mini circuit breaker switches – in case you were wondering!) manufacturer Havells is out with a clutter-busting ad via a totally innovative storyboard. The message is clear: shockproof switches. The power idea is the guarantee of safety to consumers and although the storyboard is funny, getting a shock is not much fun – as we all know! Remarkably, this ad converts a totally commonplace product into a life statement. And yes, if you want poker straight hair, head for the local beauty salon – don’t try this method!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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