Oh, oh, Intel almost bit off more than it
could chew! The world’s largest semiconductor company had come out with a global print ad that showed an office, with six athletes– all crouched at the starting position (in sports gear, of course!) – fanned out around an impeccably - dressed man (presumably the boss). So what was wrong with the ad? Here’s what. The six ‘sprinters’ were Black, while the boss, who’s obviously cracking the whip (or calling the shots!) was White. What followed were furious comments and blogs from all over the world – condemning the ad, saying that it smacked of clear racist overtones. So now, Intel has not only withdrawn the ad, but has also come out with the following statement on its website: “We made a bad mistake. I know why and how, but that simply doesn’t make it better.” Don MacDonald, Intel’s director for global marketing, has even commented that: “Unfortunately, this ad using African-American sprinters did not deliver our intended message, and in fact proved to be culturally insensitive and insulting.” Anyway, hats off to Intel – at least these guys had the good sense and guts to call a
wrong a wrong!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
could chew! The world’s largest semiconductor company had come out with a global print ad that showed an office, with six athletes– all crouched at the starting position (in sports gear, of course!) – fanned out around an impeccably - dressed man (presumably the boss). So what was wrong with the ad? Here’s what. The six ‘sprinters’ were Black, while the boss, who’s obviously cracking the whip (or calling the shots!) was White. What followed were furious comments and blogs from all over the world – condemning the ad, saying that it smacked of clear racist overtones. So now, Intel has not only withdrawn the ad, but has also come out with the following statement on its website: “We made a bad mistake. I know why and how, but that simply doesn’t make it better.” Don MacDonald, Intel’s director for global marketing, has even commented that: “Unfortunately, this ad using African-American sprinters did not deliver our intended message, and in fact proved to be culturally insensitive and insulting.” Anyway, hats off to Intel – at least these guys had the good sense and guts to call awrong a wrong!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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