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Rani Mukherji made little difference after Aamir Khan’s s
eries of commercials and notable appearance that propelled the brand to its premium days. The advent of international watch brands are surely to blame, but more so is the fact that with the changing tastes of the Indian consumers, the brand could not advance proportionally. The result – it was the highest loser for 2006!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-The Sunday Indian - Greatest News weekly
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Rani Mukherji made little difference after Aamir Khan’s s
eries of commercials and notable appearance that propelled the brand to its premium days. The advent of international watch brands are surely to blame, but more so is the fact that with the changing tastes of the Indian consumers, the brand could not advance proportionally. The result – it was the highest loser for 2006!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/
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