Hero Honda also increased its distribution channel outreach during the year gone by. It built an extensive network of over 3,500 touch-points across the country, selling and servicing its two-wheelers. The company’s rural initiatives have further strengthened its presence in the rural markets, a geographical segment which contributes to 40% of its total sales. Pawan Munjal, Managing Director, Hero Honda, in all joy explains further, “An unprecedented share of over 57% in the domestic motorcycle market particularly when the industry has been witnessing a massive slowdown on account of the impact of recessionary trends across the globe, the credit squeeze and the uncertainty over interest rates in the country is reflective of the strong fundamentals of this company. We as the market leader are committed to keep expanding the two-wheeler customer base by exploring markets across geographies – rural as well as urban – and across customer segments, which in turn will contribute to the growth of the industry.”
But question Munjal on which is the most critical strategy for the company and he shoots back, “All the pillars combined are contributing equally to the growth of the company; then let it be the rural expansion or the aggressive marketing strategy.” The company has a capacity to produce around 4.9 million two-wheelers every year from its plants located at Gurgaon, Daruhera & Haridwar, enough to comfortably fulfil the demand of the Indian two-wheeler consumers for a calendar year. Even auto expert Murad Ali Baig is all praise for the company as he outlines, “Hero Honda as a two-wheeler company, is known for its continuity and stable approach that the company follows...”
The company also created waves last year through its strong association with the youth and its effective campaigns in the rural markets. Stunning market watchers, Hero Honda even came up with a 3-minute television spot, with the who’s who of celeb endorsers; at a time when cost-cutting was the prime tune all around. Moreover, Hero Honda’s campaign ‘Har Gaaon…Har Aangan’ worked wonders in rural markets “In the past year consumers have seen Hero Honda almost everywhere. It was all a part of a plan made long back to get close to the Indian consumer,” avers Anil Dua, Sr. VP (Marketing & Sales), Hero Honda. Fantastic work for 2008-09. But will history repeat itself? For the answers to that, grab our next B&E Power 100 listing...
But question Munjal on which is the most critical strategy for the company and he shoots back, “All the pillars combined are contributing equally to the growth of the company; then let it be the rural expansion or the aggressive marketing strategy.” The company has a capacity to produce around 4.9 million two-wheelers every year from its plants located at Gurgaon, Daruhera & Haridwar, enough to comfortably fulfil the demand of the Indian two-wheeler consumers for a calendar year. Even auto expert Murad Ali Baig is all praise for the company as he outlines, “Hero Honda as a two-wheeler company, is known for its continuity and stable approach that the company follows...”
The company also created waves last year through its strong association with the youth and its effective campaigns in the rural markets. Stunning market watchers, Hero Honda even came up with a 3-minute television spot, with the who’s who of celeb endorsers; at a time when cost-cutting was the prime tune all around. Moreover, Hero Honda’s campaign ‘Har Gaaon…Har Aangan’ worked wonders in rural markets “In the past year consumers have seen Hero Honda almost everywhere. It was all a part of a plan made long back to get close to the Indian consumer,” avers Anil Dua, Sr. VP (Marketing & Sales), Hero Honda. Fantastic work for 2008-09. But will history repeat itself? For the answers to that, grab our next B&E Power 100 listing...
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