Wednesday, February 10, 2010

New wave of revenue-generation streams that have suddenly gripped Bollywood!

Big brands like Big B (reportedly charged Rs 1.5 crore per episode for anchoring “Bigg Boss 3”) or SRK (alleged to have taken home a whopping Rs 40 crore for anchoring “Kya Aap Paanchvi Pass Se Tez Hain?”) are likely to shoo away Banerjee’s views. So are stars like Salman (Rs 89 crore for season one of “Dus Ka Dum”) or Ajay-Kajol (Rs 10 crore combined for judging “Rock-N-Roll Family”). Even forgotten actress Urmila Matondkar scooped up a cool Rs 7.5 crore for judging “Waar Parriwar”. On the anvil are out-of-work star Preity Zinta, reportedly offered a cool Rs 10 crore for a show entitled “The Preity Zinta Show”, where she will interview/chat with her celeb, B-town friends. Also, the red-hot Bipasha Basu was allegedly signed by SRK’s Red Chillies to anchor a show on the lines of "America's Next Top Model". Payout? Rs 65 lakh per episode!

Wait, there is more! In these insanely glamour-driven times, where everything Bollywood-specific is hugely in demand, stars drive… everything! It’s only natural, hence, that stars leverage their marketability across every conceivable revenue generating avenue. So, enter concerts, weddings & special appearances! King Khan, demands, and gets, anything between Rs 1.5 crore to Rs 3 crore, depending on what he is required to do. Whether it’s hi-ticket affairs like Lakshmi Mittal’s daughter’s wedding or real estate hot-shot Kanti Govani’s wedding, SRK is a must. If he is required to grace his presence right through, covering all the functions, the payout is said to be a gigantic Rs 12 crore! Next in line are Salman Khan (Rs 1 crore) Katrina Kaif (Rs 80 lakh) Govinda (Rs 70 lakh) and Lara Dutta (Rs 30 lakh). Saif, Ranbir, Deepika, Imraan & Asin are also said to be in the Rs 50 lakh bracket for special appearances. Small-timers too are leaping onto this bandwagon! Malaika Arora, Celina Jaitley, Dia Mirza, Rakhi Sawant & Isha Koppikar also stand to pick up a cool Rs 10 lakh for an item ‘jig’. Can’t afford it? Not to worry. The likes of Koena Mitra, Preeti Jhangiani, Sanober Kabir, Payal Rohatgi and gang come between Rs 5-7 lakh.

The moolah is there, all the way. The gorgeous Katrina Kaif was offered Rs 1 crore to perform in a Mumbai 5-star hotel last year. This year, reportedly – due to her No.1 status – she’s been offered double the amount for a 10-minute jig! She was also said to have been paid a cool Rs 80 lakh to – you’re not gonna believe it, guys – wave at the crowd at a recent concert in Dubai! A Rs 67 lakh paycheck also came her way for a 30-minute performance at a farmhouse in Delhi.

The other sizzler, Bips Basu, was said to have been offered a sexy Rs 90 lakh to greet last year’s New Year at a Mumbai 5-star hotel but she refused because of 26/11. This year she is supposed to have been offered an even larger fee, to which she agreed. Neha Dhupia, Udita Goswami, Tanushree Dutta – all pick up anything between Rs 5 lakh to Rs 20 lakh to do their assigned and special routine/number. Oh, how can one forget the deadly Mallika Sherawat? She reportedly took home the big one – Rs 3.5 crore for a jig!

TV appearances, ad endorsements, weddings, concerts, special appearances... Big (even small) stars are flooded with revenue generating avenues from a Bollywood-crazy planet! Jai Bollywood!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-

No comments: