A quick run through the two phases of the 2009 B&e-Icmr B-School survey
First phase:
ICMR prepared an initial list of 150 B-schools in India that have been providing full-time management course for at least the past three years and which were also the most-recalled amongst the student fraternity (sample size of 1500 students who are currently pursuing a management course, spread across five metros). This initial list of B-schools comprised both private and government-affiliated institutions. Subsequently, ICMR conducted a perception survey amongst MBA aspirants, management students (who are currently pursuing their MBA) and executives from the corporate world. The survey was based on the parameters of awareness, recall, legacy and image & perception. A sample of 5000 respondents was thus covered in the study across the cities of Delhi, Mumbai, Kolkata, Bangalore, Chennai, Pune, Hyderabad and Ahmedabad, using a structured questionnaire. Based on the frequency of responses, the final list of top 30 B-schools (from amongst the initial list comprising 150 B-schools) was shortlisted.
Second Phase:The final ranking was based on the average of weighted scores per parameter (details below) given by the esteemed panel of experts. The respected panel of experts comprised Naresh Gupta (Managing Director, Adobe India & Senior Vice-President, Print and Classic Publishing Solutions Business Unit, Adobe Global), Dr. Sanjeev P. Sahni (Head, Strategic Human Resources, Jindal Steel & Power Limited), Girish G. Vaidya (Director, Infosys Leadership Institute), V. Balakrishnan (CFO, Infosys Technologies) and Dr. Brian W. Tempest (Former CEO, Ranbaxy & current Chairman, Religare Hichens & Harrison Plc. and Chairman, Advisory Board of Lancaster University Management School, UK). Each panelist was provided with the write-ups (sent by the participating B-school) and detailed secondary data generated by ICMR for the 30 institutes based on the following parameters:
Quality & Volume of Course Contents; weightage:40%
Quality & Volume of Industry Interface; weightage:15%
Quality & Volume of Research & Writings; weightage:15%
Quality & Volume of Global Exposure; weightage:15%
Placement & Packages; weightage:15%
It is important to note here the weights given to the parameters in question. We firmly believe that the most important factor for any B-school to be ranked upon has to be necessarily its course contents. This factor is what differentiates the world’s leading management institutions from the also-rans. No amount of teaching, interface, exposure is helpful unless the course structure is world class – and that is the reason why this factor has been given a 40% weight by us, while all the other factors have been assigned a weight of only 15%.
We would also like to specify that the parameter of infrastructure has not been considered for the survey on B-schools due to two primary reasons. Firstly, above a threshold standard infrastructure level, providing many more acres of land, multiple computers per student et al does not add any significant additional value to the education of the management student. Secondly, the thirty B-schools shortlisted have already qualified well above the threshold level of infrastructure required.
Information material and various secondary study reports were provided to the panelists by ICMR researchers. At the same time, these study reports were supported by primary data and essays received directly by ICMR from the shortlisted institutes. The final scores provided by the panelists have been converted into relative ranks for each parameter, and overall too, for the reader’s benefit.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2009
First phase:
ICMR prepared an initial list of 150 B-schools in India that have been providing full-time management course for at least the past three years and which were also the most-recalled amongst the student fraternity (sample size of 1500 students who are currently pursuing a management course, spread across five metros). This initial list of B-schools comprised both private and government-affiliated institutions. Subsequently, ICMR conducted a perception survey amongst MBA aspirants, management students (who are currently pursuing their MBA) and executives from the corporate world. The survey was based on the parameters of awareness, recall, legacy and image & perception. A sample of 5000 respondents was thus covered in the study across the cities of Delhi, Mumbai, Kolkata, Bangalore, Chennai, Pune, Hyderabad and Ahmedabad, using a structured questionnaire. Based on the frequency of responses, the final list of top 30 B-schools (from amongst the initial list comprising 150 B-schools) was shortlisted.
Second Phase:The final ranking was based on the average of weighted scores per parameter (details below) given by the esteemed panel of experts. The respected panel of experts comprised Naresh Gupta (Managing Director, Adobe India & Senior Vice-President, Print and Classic Publishing Solutions Business Unit, Adobe Global), Dr. Sanjeev P. Sahni (Head, Strategic Human Resources, Jindal Steel & Power Limited), Girish G. Vaidya (Director, Infosys Leadership Institute), V. Balakrishnan (CFO, Infosys Technologies) and Dr. Brian W. Tempest (Former CEO, Ranbaxy & current Chairman, Religare Hichens & Harrison Plc. and Chairman, Advisory Board of Lancaster University Management School, UK). Each panelist was provided with the write-ups (sent by the participating B-school) and detailed secondary data generated by ICMR for the 30 institutes based on the following parameters:
Quality & Volume of Course Contents; weightage:40%
Quality & Volume of Industry Interface; weightage:15%
Quality & Volume of Research & Writings; weightage:15%
Quality & Volume of Global Exposure; weightage:15%
Placement & Packages; weightage:15%
It is important to note here the weights given to the parameters in question. We firmly believe that the most important factor for any B-school to be ranked upon has to be necessarily its course contents. This factor is what differentiates the world’s leading management institutions from the also-rans. No amount of teaching, interface, exposure is helpful unless the course structure is world class – and that is the reason why this factor has been given a 40% weight by us, while all the other factors have been assigned a weight of only 15%.
We would also like to specify that the parameter of infrastructure has not been considered for the survey on B-schools due to two primary reasons. Firstly, above a threshold standard infrastructure level, providing many more acres of land, multiple computers per student et al does not add any significant additional value to the education of the management student. Secondly, the thirty B-schools shortlisted have already qualified well above the threshold level of infrastructure required.
Information material and various secondary study reports were provided to the panelists by ICMR researchers. At the same time, these study reports were supported by primary data and essays received directly by ICMR from the shortlisted institutes. The final scores provided by the panelists have been converted into relative ranks for each parameter, and overall too, for the reader’s benefit.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2009
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